Budd’s BMW, a well known luxury car dealer in the Greater Toronto area, has known for some time how effective place-based media can be as a way to engage customers and spur conversation on the sales floor. Prior to adopting ScreenScape, Budd’s BMW tried an alternative digital-signage solution and found it relatively expensive and difficult to use. After switching to ScreenScape, they learned that the choice of software provider made all the difference in the world. Ever since they have been enjoying the benefits of place-based media without the pain.
In this short video, Darryl Budd, General Manager of Budd’s BMW, talks about the ScreenScape digital-signage experience.