ScreenScape University with Kevin Dwyer



Watch and learn as ScreenScape President and CSO, Kevin Dwyer, explains how businesses collaborate using ScreenScape.

Using real world examples Kevin illustrates how Venues can share content with one another, how Groups aggregate Venues to form networks for large scale place-based marketing, and how Content Memberships are used to onboard suppliers and community partners so they too can participate in the process.

The three membership types give shape and structure to the ScreenScape eco-system, allowing industry partners to play their natural role in the retail marketing process.

Do yourself a favour and listen closely. No one explains it better than Kevin!

A chat with Chris Carragher
ScreenScape’s Vice President of Information Technology

Learn a little more about ScreenScape through the eyes of Chris Carragher, ScreenScape’s Vice President of Information Technology.



chris

1. Tell us a little about yourself and your professional background

I’ve been working in software development since the late 90’s and have held various roles in software development and team management.



2. Tell us a little about your role at ScreenScape.

I work with the executive team to understand the business and product vision and help coordinate the execution of this vision. I’m responsible for ScreenScape’s custom template professional services and I manage the day-to-day operations of the engineering teams (staffing, budgeting, performance management, etc.). Also, I’m often hands-on with software development, testing, and support.



3. What is it that interests you in place-based media?

Many people see our software in action in our customer’s venues. These “users” of our software don’t require any training, or even a computer; the software speaks for itself. It’s interesting and rewarding to walk into a venue and see our software making a difference for our customers.



4. What do you see as ScreenScape’s key differentiators?

Not only does our software fill signage needs for our customers, it also creates opportunities for our customers to create content, and business, relationships with each other.



5. Tell us about something you’re working on lately that is important to ScreenScape’s future and might be interest to our readers.

We have many templates in our system that help our customers create content and communicate effectively with their customers. As robust as our templates are, some customers have very specific needs and require custom templates. Custom templates are a cost-effective approach that helps our customers create professional, targeted and branded content. We’ve recently delivered custom templates to several of our customers.



6. Where do you see place-based media going over the next five years?

Cheaper hardware and easier deployments will enable wide-scale adoption.

ScreenScape live demonstration

5 Ways to Lift Sales using ScreenScape:

Join us for a live demonstration of ScreenScape. Here’s your invitation to join Jordan Chandler, on Wednesday July 9th, 2014 at 2 pm Eastern for a live web event about ScreenScape and how you can quickly and easily create a stunning digital display. This 20 minute presentation will take a glance at some real life examples of organizations using ScreenScape. Jordan will help you learn how to leverage ScreenScape to increase revenue at your place of business and beyond.

This event is now over.

Case Study: Guelph Public Library

Guelph Public Library embraces ScreenScape to modernize their library.

Established in 1883, the Guelph Public Library (GPL) is the oldest free public library in Ontario, Canada. It provides a broad range of services for people of all ages and backgrounds, many of whom would otherwise not have access to these valuable resources. Its balanced and diverse collection in a variety of formats enriches, educates, and entertains.

GPL benefits the entire community and surrounding areas by providing lifelong learning opportunities and affording all of its members the freedom to read, learn, and discover. The Guelph Public Library is the most widely used recreational space and community facility in Guelph serving customers at the Main library plus at 5 branches
and a bookmobile. What follows is a recently published case study (also available in PDF).ScreenScape display: Guelph Public Library
 

Live Display: See what’s playing on one of their screens right now.

In what place or places are your screens?

The screens are located at main checkout areas within each library location as well as in high traffic areas. Currently, we are running 9 screens across 6 library locations throughout the city of Guelph.

What kind of messaging is generally on the screens?

We keep our displays entertaining with photos from our archival database to endorse local history marketing and promotional campaigns such as “GPL…your other best friend!” We also have upcoming events, community news, service additions and/or enhancements, website promotions such as our Robert Munsch portal, holidays and hours of operation.

What are the main benefits you are seeing from using place-based media?

We know we have a 30 second “window” to sell the library product to our customers while they are waiting to have their materials checked out. ScreenScape is the perfect fit for this communication! It helps to modernize the library with cleaner, more appealing advertising – this is not your grandma’s library!

ScreenScape also reduces the clutter of printed materials leading to better customer service and allows us to customize the information to specific customers and library locations while also permitting us to place the exact same message in all library locations at once. Our communication is improved with timely information and we find ScreenScape a great bang for our marketing bucks.

What do you like about ScreenScape as a technology?

The best is that it’s easy to use, very efficient and reliable. Another perk is that it encourages community partnerships, and we can oversee content of all locations from any internet connected computer. The customizable templates make it easy to create content and this allows us to send a positive message about technology and libraries.

How was the experience of working with ScreenScape?

It has been very professional and a positive experience working with ScreenScape. The installation and start-up process was quick. The strong customer service team there has an excellent response time to any questions we have.

What are your future plans for place-based media?

We will continue to increase community partnerships and the sharing of information with our customers. We would love a library specific portal for the sharing of library specific designs and ideas.

Case Study: Guelph Public Library


Download a print-friendly version here: Guelph Public Library.

Case Study: Summer Water Sports

Summer Water Sports uses ScreenScape for promotion and entertainment.

Summer Water Sports has established itself as Canada’s biggest and best water sports company. They’ve taken in excess of one million people water skiing and performed over 600 professional water ski and stunt shows for countless spectators.

Summer Water Sports is the only company in Canada that provides water ski and wakeboard schools as well as full service waterfront operations combined with the attraction of professional water sports shows.

Geordie Newlands started working for Summer Water Sports in 2001, and worked his way to the top. He purchased the company in 2006 and has remained the director. What follows is a recently published case study (also available in PDF).ScreenScape display: Summer Water Sports
 

Live Display: See what’s playing on one of their screens right now.

In what place or places are your screens?

Our screen is located in our Marina which is right on the water. The screen runs continuously in a high traffic location on the wall right behind the employee/cash out desk. We also take the screen to trade shows that we are involved with because this is a very easy way for us to engage with visitors by having our images and information running, even if we are not at our booth.

What kind of messaging is generally on the screens?

The weather and our Twitter feed always run on the screen, then the main part of the screen is a loop of our YouTube videos, our pictures, and details about the services we provide.

What are the main benefits you are seeing from using place-based media?

ScreenScape is an easy and affordable way to market to our customers through “wowing” them with our pictures and videos and then having the information right there for them as well. The screen helps keep customers entertained and happy if they have to wait for service in the Marina while at the same time giving them information.

What do you like about ScreenScape as a technology?

It’s very user friendly and very easy to keep undated. We change around our photos frequently to keep the screen looking fresh. It is also really great to be able to have the weather and Twitter feed running continuously, without us having to manage it.

How was the experience of working with ScreenScape?

ScreenScape has a great customer service department. If there is ever a problem someone is able to give us as much help and time as needed to resolve the issue.

What are your future plans for place-based media?

We would love to involve more of our partners and sell advertising to them on our screen. We would like to add more screens based on the ability to increase the number of our partners to join.

Case Study: Summer Water Sports


Download a print-friendly version here: Summer Water Sports.

CMYK Images and ScreenScape Displays

Have you uploaded an image to a ScreenScape template with distorted colors looking like the image below and you can’t figure out why?

preview_cmyk

The answer is simple! The color mode of the image you are using is CYMK [Cyan, Yellow, Magenta, Key (printed with Black ink)] instead of RGB mode [Red, Green, Blue]. Images in CMYK mode are used for offset printing, not for television, computer monitors, or digital displays.

You will need to convert the image from CMYK to the RGB color mode, using an editor such as Photoshop, in order to use the image for your ScreenScape Display.

convertImage

After converting the CMYK image to RGB, it will preview like this:

preview_rgb

You can just delete the previous CMYK image used, and upload the new RGB image to your ScreenScape asset library. Save and publish your template and it will appear properly in your ScreenScape Display as shown:

proper_display_rgb

Case Study: PEI Libraries

Libraries across Prince Edward Island are connected with ScreenScape to showcase 2014 celebrations.

The PEI Public Library Service provides an efficient and effective public library service to meet the needs of Islanders for information, education, and recreation through the provision of access to library resources regardless of geographic location.

Grace Dawson, Branch and Community Services Librarian with the PEI Public Library Service, shares her ScreenScape experience here. What follows is a recently published case study (also available in PDF).ScreenScape display: PEI Libraries
 

Live Display: See what’s playing on one of their screens right now.

In what place or places are your screens?

We are currently running one screen in each of the following 8 locations: Confederation Centre Public Library, Cornwall Public Library, Stratford Public Library, Kensington Heritage Library, Montague Rotary Library, Summerside Rotary Library Public Archives Office and Bibliothèque publique Dr.-J.-Edmond-Arsenault.

What kind of messaging is generally on the screens?

The content on our screens is primarily promotions and local events. We are currently advertising special events relating to PEI 2014 in addition to PEI Public Library Service programs and resources. We also publish material from the Public Archive.

What are the main benefits you are seeing from using place-based media?

Using ScreenScape in our libraries has greatly improved outreach. It allows us to advertise our many services and resources to the public in a more effective and engaging manner.

What do you like about ScreenScape as a technology?

It’s so user friendly! The software is straightforward to learn and use, allowing us to create content quickly and easily.

How was the experience of working with ScreenScape?

Very impressive. It’s easy to contact Support staff and they have consistently responded to our questions in a timely manner. Other ScreenScape staff we have dealt with have been great with following up on any issues as well.

What are your future plans for place-based media?

Our plan is to continue to operate screens in our selected sites to promote Library and Public Archives resources and services to our visitors.

Case Study: PEI Libraries


Download a print-friendly version here: PEI Libraries.

Case Study: Township of North Dumfries

Township of North Dumfries connects with visitors inside the Community Centre.

The history of North Dumfries is closely tied to that of the old City of Galt, now part of the City of Cambridge, Ontario. Galt was founded on the east bank of the Grand River by Absalom Shade on behalf of William Dickson of Niagara (Dickson was originally from Dumfries in Scotland). This new Town was located in the heart of Dumfries Township in the Gore District.

Ayr Farmers Mutual Insurance Company Arena in the new state-of-the-art North Dumfries Community Complex on Greenfield Road hosts a variety of events and activities for the community. What follows is a recently published case study (also available in PDF).ScreenScape display: Township of North Dumfries
 

Live Display: See what’s playing on one of their screens right now.

In what place or places are your screens?

All 3 are located at the North Dumfries Community Complex, that includes a rink, community hall, various meeting spaces and a health centre. We currently have 3 screens operational in our facility; outside our Café Area, in the entrance hallway to the change rooms and outside our information booth.

What kind of messaging is generally on the screens?

Currently there are promotions, news, weather, studies, town meeting reminders, and recreation activities, etc. In the café area we can also promote products for sale. Messages are from the Township and are based around communicating with our visitors at the Community Centre.

What are the main benefits you are seeing from using place-based media?

Sales are better, communication is great, and the displays are creating areas where people gather.

What do you like about ScreenScape as a technology?

It’s very user friendly and very easy to keep undated. We change around our photos frequently to keep the screen looking fresh. It is also really great to be able to have the weather and Twitter feed running continuously, without us having to manage it.

How was the experience of working with ScreenScape?

ScreenScape is very professional and easy to learn. This helped us get our screens up and running quickly as the content was easy to create.

What are your future plans for place-based media?

Any time I’ve had an issue or a question, which is not very often, someone is always there to help me.

Case Study: Township of North Dumfries


Download a print-friendly version here: Township of North Dumfries.

Case Study: Cardinal Golf

Cardinal Golf Club communicates with members and visitors in high traffic areas.

Over the past 25 years, Cardinal Golf Club has earned the reputation as the most complete public golf club in the Greater Toronto Area. With the opening of RedCrest in 2009 (Cardinal’s newest premium 18 hole championship course), Cardinal is now Canada’s largest golf facility, with 72 holes of golf including: three 18 hole championship courses, an 18 hole executive course, large driving range, 18 hole mini-putt, C.P.G.A. staffed Golf Academy, and two unique Clubhouses.

Holly deWinter, Marketing Manager for Cardinal Golf Club, discusses how they are using ScreenScape to communicate with their members and visitors. What follows is a recently published case study (also available in PDF).ScreenScape display: Cardinal Golf
 



Live Display: See what’s playing on one of Cardinal Golf’s screens right now.




In what place or places are your screens?

We are currently running three screens in 3 locations. We have one in our main Pro Shop, one in our Grill and one at our RedCrest clubhouse. We specifically chose these areas as they are high-traffic locations, where people are waiting to be served and have a minute to glance at the screen.

What kind of messaging is generally on the screens?

We mostly run our own promotions. We have a large number of in-house events and tournaments; from our annual Spring & Fall Scrambles, to Mother’s Day Brunch to Ribfest – we promote them all through ScreenScape. We also promote other items of interest for our members such as our smartphone app, golf rates, etc.

We always have a sports feed running at the bottom and the weather forecast on the side, which is important for golfers to know!

What are the main benefits you are seeing from using place-based media?

We use ScreenScape as a part of our multi-media marketing plan. It helps with communications to our golfers and it helps us fill up events that we’re hosting.

What do you like about ScreenScape as a technology?

The main thing I love about ScreenScape is that it’s really easy to use. It makes that part of my job stress-free and fun!

It’s also an extremely affordable way to get our message out to a wide audience.

How was the experience of working with ScreenScape?

Any time I’ve had an issue or a question, which is not very often, someone is always there to help me.

Case Study: Cardinal Golf


Download a print-friendly version here: Cardinal Golf.

Case Study: Central Penn College

Central Penn College engages students across campus with ScreenScape.

Central Penn College is a private, residential co-educational college in Harrisburg, PA. Approximately 1,500 traditional-age residential and commuter students and working adults attend Central Penn College. Associate, bachelor’s and master’s degree programs are offered for both traditional and continuing education students providing hands-on and online distance education. Stephen Juliano, Central Penn College’s Web Content Specialist, discusses his ScreenScape experience here. What follows is a recently published case study (also available in PDF).ScreenScape display: Central Penn College
 

In what place or places are your screens?

Central Penn College’s Summerdale campus currently
contains two screens, but we will be adding multiple screens upon the completion of our two new construction projects – The Underground, a student center, and the Health Sciences Building, providing hands-on labs and facilities for our students in our allied health programs. In addition, we have one screen in our Lancaster Center, and one screen in our Lehigh Valley Center.





Live Display: See what’s playing on one of the Central Penn College screens right now.


What kind of messaging is generally on the screens?

The messages are different depending on which screen you are viewing. The two screens currently on our Summerdale campus are located in campus common areas where people are waiting for an admissions counselor or visiting our conference center. These screens provide promotional messaging and videos about our academic programs, safety & security, our cultural immersion/study abroad program, as well as news clips provided by ABC News and the Associated Press via YouTube®.

In our upcoming construction areas, the screens will be used to advertise events and activities of particular interest to students such as fitness center hours, etc.

In our off-site centers, the screens provide promotional messages in addition to news provided by YouTube® channels for local stations.

Messaging is created for ScreenScape by me, but our internal online publication request form does allow faculty and staff to request an announcement or informational piece be placed on the displays.

What are the main benefits you are seeing from using place-based media?

Using ScreenScape for our digital signage has helped us increase our service to our prospective and current students. By providing the families of prospective students something to engage with while their child is visiting admissions for an interview, they have an opportunity to learn more about Central Penn College, and with the inclusion of local news clips, the world around them. Many of our visitors are not from the central Pennsylvania area, so the local news clips help to show what is going on around the College and in the surrounding area.

Our current students will be fully immersed to the ScreenScape platform once we complete our new campus construction. At that time, we are hoping to see increased attendance at student events and activities that will be displayed on the screens.


What do you like about ScreenScape as a technology?

I appreciate how ScreenScape has multiple layers of functionality. While our Marketing Services department has the ability to create fancy motion graphics and full-screen animations that can be uploaded to display on the screens, other staff members who are not as technical have the ability to easily customize screens based upon their content.
Case Study: Central Penn College


Download a print-friendly version here: Central Penn College.