Case Study: Cardinal Golf

Cardinal Golf Club communicates with members and visitors in high traffic areas.

Over the past 25 years, Cardinal Golf Club has earned the reputation as the most complete public golf club in the Greater Toronto Area. With the opening of RedCrest in 2009 (Cardinal’s newest premium 18 hole championship course), Cardinal is now Canada’s largest golf facility, with 72 holes of golf including: three 18 hole championship courses, an 18 hole executive course, large driving range, 18 hole mini-putt, C.P.G.A. staffed Golf Academy, and two unique Clubhouses.

Holly deWinter, Marketing Manager for Cardinal Golf Club, discusses how they are using ScreenScape to communicate with their members and visitors. What follows is a recently published case study (also available in PDF).ScreenScape display: Cardinal Golf
 



Live Display: See what’s playing on one of Cardinal Golf’s screens right now.




In what place or places are your screens?

We are currently running three screens in 3 locations. We have one in our main Pro Shop, one in our Grill and one at our RedCrest clubhouse. We specifically chose these areas as they are high-traffic locations, where people are waiting to be served and have a minute to glance at the screen.

What kind of messaging is generally on the screens?

We mostly run our own promotions. We have a large number of in-house events and tournaments; from our annual Spring & Fall Scrambles, to Mother’s Day Brunch to Ribfest – we promote them all through ScreenScape. We also promote other items of interest for our members such as our smartphone app, golf rates, etc.

We always have a sports feed running at the bottom and the weather forecast on the side, which is important for golfers to know!

What are the main benefits you are seeing from using place-based media?

We use ScreenScape as a part of our multi-media marketing plan. It helps with communications to our golfers and it helps us fill up events that we’re hosting.

What do you like about ScreenScape as a technology?

The main thing I love about ScreenScape is that it’s really easy to use. It makes that part of my job stress-free and fun!

It’s also an extremely affordable way to get our message out to a wide audience.

How was the experience of working with ScreenScape?

Any time I’ve had an issue or a question, which is not very often, someone is always there to help me.

Case Study: Cardinal Golf


Download a print-friendly version here: Cardinal Golf.

Case Study: Central Penn College

Central Penn College engages students across campus with ScreenScape.

Central Penn College is a private, residential co-educational college in Harrisburg, PA. Approximately 1,500 traditional-age residential and commuter students and working adults attend Central Penn College. Associate, bachelor’s and master’s degree programs are offered for both traditional and continuing education students providing hands-on and online distance education. Stephen Juliano, Central Penn College’s Web Content Specialist, discusses his ScreenScape experience here. What follows is a recently published case study (also available in PDF).ScreenScape display: Central Penn College
 

In what place or places are your screens?

Central Penn College’s Summerdale campus currently
contains two screens, but we will be adding multiple screens upon the completion of our two new construction projects – The Underground, a student center, and the Health Sciences Building, providing hands-on labs and facilities for our students in our allied health programs. In addition, we have one screen in our Lancaster Center, and one screen in our Lehigh Valley Center.





Live Display: See what’s playing on one of the Central Penn College screens right now.


What kind of messaging is generally on the screens?

The messages are different depending on which screen you are viewing. The two screens currently on our Summerdale campus are located in campus common areas where people are waiting for an admissions counselor or visiting our conference center. These screens provide promotional messaging and videos about our academic programs, safety & security, our cultural immersion/study abroad program, as well as news clips provided by ABC News and the Associated Press via YouTube®.

In our upcoming construction areas, the screens will be used to advertise events and activities of particular interest to students such as fitness center hours, etc.

In our off-site centers, the screens provide promotional messages in addition to news provided by YouTube® channels for local stations.

Messaging is created for ScreenScape by me, but our internal online publication request form does allow faculty and staff to request an announcement or informational piece be placed on the displays.

What are the main benefits you are seeing from using place-based media?

Using ScreenScape for our digital signage has helped us increase our service to our prospective and current students. By providing the families of prospective students something to engage with while their child is visiting admissions for an interview, they have an opportunity to learn more about Central Penn College, and with the inclusion of local news clips, the world around them. Many of our visitors are not from the central Pennsylvania area, so the local news clips help to show what is going on around the College and in the surrounding area.

Our current students will be fully immersed to the ScreenScape platform once we complete our new campus construction. At that time, we are hoping to see increased attendance at student events and activities that will be displayed on the screens.


What do you like about ScreenScape as a technology?

I appreciate how ScreenScape has multiple layers of functionality. While our Marketing Services department has the ability to create fancy motion graphics and full-screen animations that can be uploaded to display on the screens, other staff members who are not as technical have the ability to easily customize screens based upon their content.
Case Study: Central Penn College


Download a print-friendly version here: Central Penn College.

New Feature: Make a Copy

This morning the ScreenScape team added a new feature called ‘Make a Copy’.

Our latest templates have been getting more and more advanced in terms of the number of fields available for fine tuning. While that’s all well and good, what we’ve been hearing from users is that it’s also time consuming. If you invest a lot of time in getting one content item “perfect”, it would be nice to copy it and take advantage of all those tweaks for your next new item. Enter ‘Make a Copy’.

Try it out – it’s pretty nice!

‘Make a Copy’

Screenshot_27

The ‘Make a Copy’ action will create a carbon copy of any selected content item.

Note: To copy, the user must own the item being copied; you cannot copy content belonging to other Community members.

Path: CREATE -> [select item] -> Actions -> Make a Copy

Multi-Copy

Screenshot_29

If more than one item is selected in your list of Content items, one copy of each item will be created. For example, if 7 content items are selected to be copied then 7 new items will be created.

What gets Copied?

All of the editable items in the original will be copied to the new verison, like Images (with cropping), Text, Video, and Duration. Copied content items will also retain same scheduling details as the original. However, newly copied content items are NOT automatically published or shared, regardless of the how the original was published or shared.

How can this be used?

This action is particularly useful for recreating content items with a lot of detailed fields, like menu boards. Without this feature, recreating a complex menu board with a small change like a single price update is very time consuming. Using ‘Make a Copy’, you can make the copy, edit a single field, and hit Save. Now you’ve got a copy of both versions.

Copy fn

It’s also useful for quickly creating recurring items in a playlist, or for copying a complex schedule for an item that needs to change slightly in the future. For example, “As of next Monday, this content should only play on Tuesdays between 5-6pm”.

Case Study: Aimia

Innovator in emerging digital, mobile and social communications spaces, Aimia embraces ScreenScape to engage employees.

Aimia offers a global full-suite of loyalty management capabilities, including analytics and insight, channel and employee engagement and event management. Aimia’s unique capabilities include proven expertise in converting frequent flyer programs to coalition loyalty programs and launching greenfield coalition programs. Aimia is a leading innovator in the emerging digital, mobile and social communications spaces. Aimia’s vision is to become the recognized global leader in loyalty management with a significant presence in the majority of G20 countries.
Isabelle Troitzky, Senior Communications Advisor at Aimia, discusses how they use ScreenScape to communicate more effectively with their employees.
What follows is a recently published case study (also available in PDF).
 
College of DuPage ScreenScape display

In what place or places are your screens?

Screens are used for internal communications across our three Montreal offices, three Ontario offices and our Vancouver office. Screens are currently managed under two accounts. The Aimia HQ account currently includes 29 screens over 17 venues.


What kind of messaging is generally on the screens?

We update the content on a weekly basis and showcase a wide variety of internal messages including reminders about HR information and call to action, administrative information, educational messages about Aimia, information about speaking engagements from our executives, any external piece of news about Aimia and Aeroplan activities that may raise employee pride and engagement. Messages are developed and signed by Corporate Communications.

What are the main benefits you are seeing from using place-based media?

ScreenScape allows us to adapt the content for each office and different audiences within the offices; for example, agents on the phone and management employees. It is also an additional, dynamic channel to increase information and engagement of employees.

What do you like about ScreenScape as a technology?

We like the fact that we can share content with our colleagues from another division who can use it on their own screens. We also used ScreenScape’s design team to develop customized templates that were adapted to our brand.
Another plus is that it is web-based and content can be updated remotely.

How was the experience of working with ScreenScape?

Customer service at ScreenScape is good and the entire team makes sure our satisfaction remains high.

What are your future plans for place-based media?

We are expanding the number of screens with the opening of our new global HQs in Montreal to 29 screens. Our goal is also to integrate all Aimia screens including the ones which are managed under another account so we can centralize content management.

Case Study: AIMIA


Download a print-friendly version here: AIMIA.

Case Study: College of DuPage

College of DuPage has 10 buildings and 42 screens across campus to engage students and faculty.

College of DuPage (COD) is a two-year community college in Glen Ellyn, Illinois. Each semester approximately 28,000 students attend College of DuPage.

Their 66,000 square foot Homeland Security Education Center is the first facility of its kind in the Midwest.

Peggy McCarthy, Information Center Specialist with the Planning and Emerging Technology Department at COD, shares the College’s ScreenScape experience here. What follows is a recently published case study (also available in PDF).
 
College of DuPage ScreenScape display


Live Display: See what’s playing on one of College of DuPage screens right now.

In what place or places are your screens?

College of DuPage has a total of forty-two screens across 10 buildings on the main campus in addition to 3 regional sites. Most of the displays are located in high traffic areas such as student lounges and other gathering places to get maximum visibility for our messages.

What kind of messaging is generally on the screens?

The messages on our screens are primarily for informing our student population. We use our screens to bring students’ attention to noteworthy items such as campus events, closings, club events, student elections, advising sessions, sport events, student financial aid information, menus, student activities and community news.

What are the main benefits you are seeing from using place-based media?

By using ScreenScape screens to publish our news and events, students are more aware of opportunities that were previously only published on our website or student paper. College information appears at all locations to keep students informed of campus events, club news, and registration dates.

What do you like about ScreenScape as a technology?

ScreenScape is easy to use and the professional looking templates help catch the students’ attention.

How was the experience of working with ScreenScape?

Customer service has always been excellent.

What are your future plans for place-based media?

We are always expanding our use of digital signage! Our arts center was recently renovated and is increasing the number of screens from one screen to eight.
Case Study: College of DuPage

Download a print-friendly version here: College of DuPage Case Study.

ScreenScape for Financial Service Organizations

ScreenScape is a place-based media service that gives financial organizations the ability to engage, educate, and influence their audience in their branch locations. ScreenScape is also the only digital signage service built as a social network, which allows members to create strategic marketing relationships with other members, effectively allowing them to reach a new audience outside the walls of their business; perfect for attracting NEW clients!

ScreenScape is ideal for displaying messaging designed to build your brand and promote products and services. By the time a customer makes it to a representative, they’ve already been educated and can have a more informed and productive conversation.

Join ScreenScape Account Executive, Adam Deakon and his guest Frank Chisholm Director, Marketing at Mennonite Savings and Credit Union as they demonstrate how MSCU is using ScreenScape for in-branch communications.

This event is now over.

Case Study: Marble Mountain Resort

Marble Mountain Resort embraces technology to inform customers.

Marble Mountain Resort is located on Newfoundland’s west coast in the foothills of the Appalachian Mountain Range.

As Marble Mountain Resort’s Marketing Communications Manager, Kristyn Titford is the contact person for all media and advertising inquiries and is responsible for their execution. She also manages all Marble Mountain Resort’s social media portals and website content management. What follows is a recently published case study (also available in PDF).
 
Marble Mountain ScreenScape display

In what place or places are your screens?

We are currently operating three screens at our resort in three of our highest traffic areas: our lift ticket counter, rental and repair shop, and in our bar. All are large spaces and get lots of exposure.




What kind of messaging is generally on the screens?

The primary use of our screens is to communicate mountain, chairlift, and trail information, however we do promote upcoming events at our facility as well food and beverage specials on our screens. On the screen in our bar, we play ski and snowboard YouTube videos all day which really creates a relaxing and cool vibe for our guests.
 

What are the main benefits you are seeing from using place-based media?

Improved communication with our guests as well as employees is huge. Our operations change so quickly and often that it can be difficult to let all those affected know as our resort covers a substantial geographic area.

Our ScreenScape Displays help us create a modern and inviting vibe that keeps guests around and attracts people to hang out in our lodge. The screens are also an easy sell for advertising. Revenue generation is always a huge plus!

What do you like about ScreenScape as a technology?

ScreenScape is extremely easy to use. The templates make it so quick and easy to create meaningful and eye catching content. It makes us, as a Resort, look like we’re moving forward and giving back a lot of value to our guests.

How was the experience of working with ScreenScape?

Great! Support has been helpful and quick to respond. Everyone has been very helpful, knowledgeable, and informative. I’ve already recommended Screenscape to a friend!

What are your future plans for place-based media?

We plan to add more screens within a year. Also, we would like to open up our screens for more advertisements and in turn more revenue!
Case Study: Marble Mountain Resort


Download a print-friendly version here: Marble Mountain Resort Case Study.

New security issue does not impact ScreenScape

heartbleed

Earlier this week a serious security vulnerability was announced in the OpenSSL project (http://heartbleed.com/). This issue has the ability to affect a large portion of the internet.

In response to this new vulnerability, the ScreenScape team has completed an internal review of all servers involved with the client-facing operations of our product.

We’ve determined that the versions of OpenSSL used in the ScreenScape infrastructure are free of this issue.

ScreenScape members are not required to change their passwords in response to this issue.

If you have any questions on this or any other security related issues please contact us at ScreenScape Support.

Case Study: Mennonite Savings and Credit Union

Mennonite Savings and Credit Union uses ScreenScape for consistent marketing across branch locations.

Mennonite Savings and Credit Union (MSCU) is a Mennonite financial cooperative serving communities of faith across Ontario. They provide everyday banking services to over 19,000 members with the “barn-raising” mutual aid traditions of the Waterloo County Mennonite community. MSCU has eight full-service branches and five sub-locations offering a complete range of banking, investment, and loan products.

Frank Chisholm has over 15 years serving in marketing roles for various for-profit and not-for-profit organizations in addition to an educational foundation in communications. As the Director, Marketing for MSCU, Frank is responsible for planning, directing and coordinating marketing, product development, communications, member relations, and business development in support of MSCU’s business strategy and goals. What follows is a recently published case study (also available in PDF).Mennonite Savings and Credit Union ScreenScape display
 

In what place or places are your screens?

MSCU has 9 screens in total. Each of our 8 fullservice branch locations has a ScreenScape Display and our head office has 1 screen. Our branches are located in Aylmer, Elmira, Kitchener, Leamington, Milverton, Mount Forest, New Hamburg, and Waterloo. Our head office is located in Kitchener.



Live Display: See what’s playing on one of Mennonite’s screens right now.


What kind of messaging is generally on the screens?

The messages are primarily marketing or promotional related to our campaigns, programs, and events. We also have slides from some of our community partners who have joined ScreenScape as content providers. Using the ScreenScape Community to share content has been greatly received by our key partners.
 

What are the main benefits you are seeing from using place-based media?

Place-based media allows us to use ‘new media’, namely video, to convey content that would otherwise be static. It also allows us a very flexible channel addition to our previous media mix.

What do you like about ScreenScape as a technology?

It’s easy to use, intuitive, flexible, and supports community partnerships. ScreenScape is seamless, and very supportive.

We continue to develop video and static content for our screens and hope to soon include other interactive or live feed content of interest to our visitors such as commodity prices and statistics on how our solar panels are performing.
Case Study: Mennonite Savings and Credit Union


Download a print-friendly version here: Mennonite Savings and Credit Union Case Study.