In today’s busy world not-for-profit organizations often compete just as hard as businesses. In order to get noticed, not-for-profit marketers need to find ways to speak to their core audience in a manner that is timely, engaging and relevant. Oh yeah, it’s also got to be very, very cost-effective.
In this short video Peter Malcolmson, Marketing Manager for the Ontario Tennis Association (OTA), talks about his experience with ScreenScape. Every year 55,000 people visit the 200+ clubs that belong to the OTA. Place-based media is proving to be a very effective communication tool for the association and for the many tennis clubs that form their network. Watch the video to find out why.