It’s exciting to see how place-based media is creating new ways to engage customers at the point-of-sale across not one or two but hundreds, even thousands of venues. A new kind of digital marketing channel is emerging that is partly physical, partly virtual and it allows not just retail stores, but suppliers, industry partners, and community partners of all kinds to tap in to a large scale yet very targeted marketing process.
Here’s another video in our “meet the team” series….with Mark, Mark and Lorrie providing some interesting perspectives on how ScreenScape is creating a new marketing landscape.
Effective January 1st, 2014, ScreenScape’s Venue license fee will be $20 per month.
This increase applies to new Venue licenses only. Active Venue subscribers as at December 31, 2013 will not see any change to their $9.99 per month fee.
What follows is a list of frequently asked questions to help clarify how this might affect you.
Q1. Does this affect ScreenScape’s Group licensing fees?
A1. No. This price change affects Venue license fees only.
Q2. I am an existing Venue subscriber. How does this affect me?
A2. If you are an active customer on December 31, 2013 your existing license will continue at the same pricing ($9.99 / month or $119.88 / year). You will be subject to the new pricing if you activate new Venues or if your existing license lapses after December 31, 2013. Be sure to renew on time to maintain your pricing!
Q3. Can I still subscribe for $9.99 / month?
A3. Yes. If you activate new Venues by December 31, 2013 you will do so at the current $9.99 per month pricing.
Hear from the ScreenScape team! In this video ScreenScape staff members discuss the benefits of place-based media as a marketing weapon.
“What’s really exciting about place-based media right now, is that new technology has arrived, that’s really lowering the cost. So now, it’s allowing businesses to create more engaging, more rich experience in a venue where a purchase decision is about to be made, and this lifts sales.”
Shown below is a snapshot of our membership from 2010 which I’ve overlaid a snapshot of our current membership (in orange). You can see growth across Europe and Asia as well as more concentrated growth in North America. What quickly started out as being in over a dozen countries worldwide has changed to over 40 countries in a short amount of time.
Recently Hyundai Canada discovered ScreenScape to power video displays in Hyundai dealership showrooms as well as parts & service waiting areas.
“We find video to be a very effective way to communicate with our customers the benefits of driving and owning a Hyundai vehicle,” said Michael Handy, Parts Marketing Manager for Hyundai Canada. “ScreenScape gives us the ability to deliver video directly to customers inside our dealerships. It also helps us coordinate our marketing efforts with dealers and add another in-store communications channel to inform and entertain customers.”
Here’s a couple of videos featuring some of our automotive customers. They discuss how ScreenScape is a fit for their point-of-sale media.
Darryl Budd talks about how easy ScreenScape is to use at his BMW dealership to keep customers engaged.
Wakefield Canada talks about using ScreenScape for their digital signage network to promote Castrol content across many automotive dealers and service centers.
Watch 5 ways how our customers are using ScreenScape to lift sales.
The media landscape has become increasingly fragmented and fractured over the past 20 years. Meanwhile 95% of all retail sales occur in person while customers are on location in the store. Smart marketing is about making the best of every opportunity to engage with customers who are actually making important buying decisions right now. This short video shows how thousands of marketing savvy businesses are using ScreenScape to drive revenue while lowering their overall marketing costs. ScreenScape is an online service for engaging audiences in real world places. Try it for yourself today, join now.
We’re happy to announce today the availability of our new Smart Player.
The Smart Player for Windows™ (“Smart Player”) is a free application that runs a ScreenScape Display. It runs on media players that use the Microsoft Windows™ operating system. It’s designed as a replacement for the “old” ScreenScape browser player.
What are the advantages of the Smart Player over the old browser player?
Simplicity – The Smart Player is a dedicated application that does one thing: run a ScreenScape Display.
Low cost of operation – With fewer setup steps, fewer maintenance tasks and automated version updates, deployments with the SmartPlayer have a lower cost of operation.
High reliability – Unlike a consumer Internet browser, the Smart Player is a purpose built commercial application designed for running digital signage content. Critical capabilities like offline support are built in from the ground up. Classic stability problems like browser / Flash Player compatibility are eliminated.
Efficiency – The Smart Player is free of the “sandbox” security restrictions of the browser. Improved access to local resource results in benefits to areas like hardware acceleration and asset caching.
The new Smart Player is our recommended option for all new deployments. We also recommend existing venues to convert to the Smart Player at their convenience. However, no action is required; the “old” browser version of our player will continue to function as normal.
For more information about the Smart Player, check out our FAQ.
Canlan Ice Sports Corp. is the North American leader in the development, operations and ownership of multi-purpose recreation and entertainment facilities. Canlan uses ScreenScape to power Canlan TV. What follows are a few select excerpts from a recently published case study (also available in PDF).
Canlan TV is a place-based media network that spans 500 screens in 20 ice sports facilities and Thirsty Penguin restaurants. Each year more than 10 million people see a Canlan TV message. Let’s hear what the key people of Canlan say about working with ScreenScape.
“ScreenScape is a cost effective and efficient sales tool that we use to coordinate all of the promotions we run in our facilities. It provides us with the flexibility we need to direct an event or product promotion to a specific audience at a specific place & time.” – Tim Sullivan, Sales and Marketing Manager Canlan Ice Sports.
Boost National Promotions
“We use ScreenScape to add value to our national promotions. Larger companies and brands that we partner with provide us with their promotional content to run in concert with our own. Based on the increased visibility ScreenScape provides to sponsors, it has increased demand from new partners and from national brands that want access to our audience. This drives revenue for Canlan. – Kevin Ball, Director of Sales, Canlan Ice Sports.”
Complement traditional marketing
“For instance, our partner Coca Cola works closely with all the different media types we have to offer, ScreenScape being one. Coca Cola already runs digital promotions which we can now accommodate and publish on Canlan TV. They also advertise on our walls and in our restaurants with traditional place based marketing. It’s great how place-based media complements and extends the promotional mix that we can offer our sponsors.” – Kevin Ball, Director of Sales, Canlan Ice Sports.
Ease of Use
“People don’t understand just how simple it was to subscribe to ScreenScape. We established our account within minutes. Better yet, when we transitioned from our conventional digital signage platform, we were able to use our existing hardware. That made the transition very easy.” – Tim Sullivan, Sales and Marketing Manager Canlan Ice Sports.
Where does the time go? 4sqday is coming soon! Again we are happy to lend our support to this global event as we have for the past couple of years.
Using ScreenScape, a simple computer and an HDTV you can quickly set up a powerful visual aid to welcome your guests and enhance your 4sqday gathering. Also, by joining the 4sqday group (on ScreenScape), you can automatically receive content updates directly to your screen from the official organizers of 4sqday and thus participate in a live global link-up of foursquare day event sites!
This is a new kind of simulcast of the location-based services variety…and who knows where it could go! In 2011 we had 14 locations participate. In 2012 there were over fourty. With your help we can drive that number even higher!
Once you get your account on ScreenScape set up, here’s some tips and tricks to getting great content on your displays right away.
Keep it fresh! Use any of our YouTube templates to add your YouTube Channel. That way when you update your channel with the latest videos, your display will be automatically updated.
If you are taking photos of your live event, pop them into a service that supports MRSS and use one of our MRSS templates to automatically update your display as you add new photos. You can use services such as Flickr, ScreenFeed, Photo Bucket as your MRSS source.
Also be sure to add the Foursquare template to remind people to check into your location!
To get you in the mood here’s the live ScreenScape display that’s in our lobby which we’ve pimped out for 4sqday. Hopefully this will spur some creative juices out there!
Finally, follow us on twitter to see how others are using ScreenScape on 4sqday.
From all of us at ScreenScape…Happy 4sqday Everyone!