Today we announced that Tennis Canada, the national governing body for Tennis in Canada, has selected ScreenScape to power a nationwide place-based media network that will power screens inside Tennis clubs and related venues across Canada. It’s gratifying to see a leading sporting organization, like Tennis Canada, recognize the potential of place-based media and decide to lead the way in forming a coordinated network of Internet-connected screens. In the process they, along with partners like the Ontario Tennis Association, are becoming exemplars of our technology for Tennis clubs across the country.
Simplicity, security, scalability, and cost-effectiveness, the four attributes of our NEW approach to place-based media that our customers seem to cite time and time again as their reasons for choosing ScreenScape, are no doubt key factors here again in Tennis Canada’s decision. While those are some of the key differentiators of OUR unique approach to building place-based media networks, let’s take a step back and look at the factors that make place-based media, as a medium, attractive to an organization like Tennis Canada. Here are five (of many) ways place-based media can help a sporting organization like Tennis Canada.
- Engagement. Whether it’s at the grass roots level, a local tennis club that’s looking to drive participation and increase its membership, or at a national level where an organization like Tennis Canada is trying to grow the sport of Tennis among our youth, the simple task of connecting and controlling screens inside sporting venues leads directly into the formation of a powerful communications platform for engaging the tennis community at large. All those images and videos that tennis fans and athletes are posting on social media can be directed to screens inside tennis clubs. All those event notices and registration deadlines can be posted to screens, not just in one club, but dozens of clubs, or even neighbouring venues, simultaneously. How about tournament results? Player accolades? Rule changes? Of course. It’s one thing to mail out your paper bulletins….but to engage with today’s connected customer it can certainly help to use a new and highly democratic form of communication like place-based media which not only amplifies the reach of official notices but opens up the discourse, turning passive viewers into active producers of digital content, active participants in a conversation.
- Education. If you search Youtube you’ll find that hundreds of sporting organizations are using Youtube videos to inform and educate their audience with instructional videos. But how many of those organizations are actively directing those videos to the places where their core audience tends to congregate? Not enough. Using simple plug & play devices to power screens inside each club, Tennis Canada can now take an instructional video like this one, “How to Fix Your Ball Toss“, and quickly get it in front of all the young students of the game. Watching the video on premise at a Tennis club makes sense. It helps to start a timely conversation in the very place where an instructor or mentor may be on hand, where they can actually try their hand at some new exercises.
- Events. Place-based media systems aren’t as complicated as the broadcasting systems of the past. ScreenScape Connect offers the Tennis Community a simple plug & play device for getting any screen connected, and easy-to-use web-based software for quickly creating and editing their content. This simplicity and ease-of-use means it’s easy to setup a screen network and easy to change programming on a timely basis, for a day or for a weekend. That permanent on-premises place-based media network you’ve set up for your Tennis club, which might be used to advance promote an upcoming event, can also be packed up and transferred. It can double as a temporary digital notice board, on location, to brand and to provide logistic support for a specific tournament or sponsor event.
- Coordination. An important mandate of a national governing body is to develop close working relationships with its key stakeholders. In this case, an organization like Tennis Canada wants to foster coordination with local tennis clubs, and with regional associations such as the Ontario Tennis Association. Today’s place-based media can help significantly in this area. Individual tennis clubs can operate their own screens and feature their own specialized local programming while, at the same time, they can participate as members of any number of regional or national networks. As a central body, Tennis Canada can provide leadership and coordination through the direct dissemination of content to local tennis clubs. This helps the local and regional bodies with their programming and makes it easy for the entire collective to stay coordinated.
- Sponsorship. Sporting organizations depend on the ongoing support of community and corporate sponsorships. Using monetization strategies, sporting organizations can use place-based media to offer their sponsors a new and powerful way to reach their audience. For the sporting organization this creates new opportunities to drive revenue at every level: local, regional, and national. Because individual locations can be aggregated into groups, to form large scale networks, it only takes a little bit of coordination by a regional or national body to pool hundreds of screens that collectively can reach an entire regional or national audience. In this case, by inviting hundreds of tennis clubs to join their group, Tennis Canada can add a national place-based media network to the list of marketing vehicles they can offer a major sponsor.
We congratulate Tennis Canada, as well as others like the Ontario Tennis Association, that have come before them, in pioneering this new and exciting initiative – an Internet of screens for the tennis community. We invite all sporting organizations, large and small, to follow suit and discover the power of a simple plug & play device to empower and energize their community.
We’ve just launched our self-serve e-commerce site. Now you can purchase World class hardware by Dell, with leading digital signage software by ScreenScape with a few clicks. Getting started with digital signage has never been easier. Buy your device online today!
Telus does a great job of describing how ScreenScape allows entrepreneurs to use their TVs to advertise their services & create new business income on their blog today. Putting digital signage in reach for any size business. Check it out on the Telus blog.
Entrepreneurs be sure to check out the Telus Internet of Things Marketplace – a great resource for leveraging connected devices to help you be more efficient.
To succeed in the technology business you need to have good partners. Since being introduced to the Dell Wyse Cloud Connect back in 2013 when it was still called Project Ophelia we have enjoyed a productive and mutually beneficial partnership with the great team at Dell. Dell is known widely as one of the world’s leading computer hardware vendors and as a trusted name in delivering enterprise technology solutions. As much as we love their hardware, having worked with various Dell teams across North America, including the Wyse team in Santa Clara, California, the Cloud Client Computing Group in Round Rock, the Dell Canada team here in Canada, and many others along the way, I can honestly say it’s the people of Dell and their commitment to this solution that have been the most impressive aspect of the partnership.
Today Dell Canada released a statement about their partnership with ScreenScape. It profiles our joint solution, which we call ScreenScape Connect, and highlights two leading customers; Source for Sports and Murphy’s Pharmacies. My favorite line in the entire article is: “[This innovative technology] makes the management of digital signage easy and cost-effective for businesses of all sizes, allowing them to reduce deployment costs while addressing the need for secure tamper-proof hardware and software.” That pretty much sums it up right there.
Thank you Dell for being a great partner! The right technology solution for digital signage requires a happy marriage of hardware and software and we’re glad that we found you. Thanks for doing such a great job with Cloud Connect. Thanks for embracing our high standards in the areas of security, scalability, and ease-of-use and for working with us to tailor the solution for the needs of the professional digital signage industry.
For those of you discovering us for the first time, Dell Wyse Cloud Connect is a pocket-sized device that plugs into the MHL/HDMI-port of a television or other screen to display digital content in Full HD. Organizations can update, manage and monitor their devices through ScreenScape.com to deliver localized content to specific retail outlets. Non-technical retail store managers can set up the system quickly, easily and affordably to achieve professional-looking, on-screen promotional material in their store that can be changed or updated at the touch of a button.
Read a Dell Case Study about Murphy’s Pharmacies or Source for Sports.
For a general overview download this Solution Brief.
Prescription for success
Murphy’s Pharmacies easily shares health information and increases sales with instore digital signage solution powered by ScreenScape and Wyse Cloud Connect.
When patients get new medical prescriptions at Murphy’s Pharmacies locations, they usually have a brief wait between the time their order is placed and the time it’s filled. But the growing retail pharmacy chain, which has 11 locations in Prince Edward Island, Canada, doesn’t see that as a problem. Instead, the company views it as an opportunity to educate people and promote health and wellness.
The solution delivers digital content to waiting area screens. Murphy’s Pharmacies chose ScreenScape, a leading cloud-based software solution, to distribute digital signage content to screens mounted strategically within a place of business. The ScreenScape solution uses Wyse Cloud Connect, a compact device that is plugged into the HDMI/MHL port of a television or other screen to display content in full HD. Organizations can also update, manage and monitor the solution through the ScreenScape website at ScreenScape.com.
“When we advertise sale products on our in-store screens, people definitely notice and we’ve seen higher sales in those pharmacies.”
– Heather Maclean, Sales & Marketing Manager, Murphy’s Pharmacies
Murphy’s Pharmacies initially implemented Wyse Cloud Connect devices in five of its pharmacy locations, displaying point-of-sale marketing content on screens in prescription waiting areas. The company also implemented the solution in two of its walk-in medical clinics, for patients waiting for medical appointments. Another screen powered by ScreenScape and Wyse Cloud Connect is featured in the organization’s multipurpose community center. Now, patients waiting for prescriptions or appointments can view the latest healthcare news, advertisements for products on sale in the front of the pharmacy, and information on local charities and upcoming wellness events.
Like most Canadians I know, the team here at ScreenScape grew up watching and listening to the CBC. From Radio-Canada, to award winning news journalism, to highly rated sports broadcasts, and an obvious dedication and commitment to local communities right across the country, there are no shortage of reasons to love the CBC.
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is also a leader in reaching Canadians on new platforms and they’ve proven that again today in announcing an exciting new partnership with ScreenScape. Premium CBC video news content will soon be available on ScreenScape!
In 2014 we worked hard to make it easier and more cost-effective for you to connect any screen to the ScreenScape platform. Ease of content management is top of mind to start off 2015. Today we are announcing an exciting new partnership with the CBC that promises to make it easier and more cost-effective to fill your ScreenScape playlist with a variety of engaging and informative video feeds from the very best in the business.
Professionally curated news video works very well inside a place of business – a store front, a show room, a lobby, lounge, or waiting room – providing engaging news video to complement a playlist that otherwise is full of your own onsite promotions.
Two levels of programming
This new joint offering will see ScreenScape offer its members two levels of CBC programming. A standard package will supply daily videos of news, sports and arts & entertainment content. A comprehensive package will supply these standard offerings along with a list of more specialized options such as business news, technology news, health news, and a variety of granular, localized content. Both packages will offer content in French and in English.
The partnership is groundbreaking for the CBC as it opens a new distribution channel for their digital content services and represents another step in their transition from a traditional broadcaster to a progressive new media company.
It’s also a coming of age story, not just for one technology vendor, but for an industry as a whole. Canada’s national broadcaster has watched with interest as a new technology arena called place-based media has started turning TV screens outside the home into location-specific media channels. Place-based media has already been growing steadily in popularity recently as a new generation of technology arrived that makes it easier and more cost-effective for more businesses to participate.
In the fall of 2014 we launched ScreenScape Connect, a new plug-and-play device and supporting software platform, that turns any TV into a connected digital sign. ScreenScape supplies the device, with no upfront cost, on an extended subscription thus reducing both the cost and the complexity of operating a digital signage network. The device simply plugs into the HDMI port of the TV and connects via wifi to the Internet. Once online it can be updated, monitored and managed over the Internet using ScreenScape.com.