ScreenScape is lucky to be able to work with professional, experienced industry partners like Ingage Solutions (“Ingage”) out of Oceanside, California.
Ingage is a brand of Federal Heath Sign, a visual communications company that traces its roots back to 1901. With over 110 years of full-service national sign manufacturing, project management, maintenance and re-imaging experience, our products and services offer solutions for any environment, from traditional signage to the latest in digital technology. Ingage Solutions creates collaborative end-to-end customer experiences, delivering unrivaled options for digital signage that create customer engagement.
Today we announced that Tennis Canada, the national governing body for Tennis in Canada, has selected ScreenScape to power a nationwide place-based media network that will power screens inside Tennis clubs and related venues across Canada. It’s gratifying to see a leading sporting organization, like Tennis Canada, recognize the potential of place-based media and decide to lead the way in forming a coordinated network of Internet-connected screens. In the process they, along with partners like the Ontario Tennis Association, are becoming exemplars of our technology for Tennis clubs across the country.
Simplicity, security, scalability, and cost-effectiveness, the four attributes of our NEW approach to place-based media that our customers seem to cite time and time again as their reasons for choosing ScreenScape, are no doubt key factors here again in Tennis Canada’s decision. While those are some of the key differentiators of OUR unique approach to building place-based media networks, let’s take a step back and look at the factors that make place-based media, as a medium, attractive to an organization like Tennis Canada. Here are five (of many) ways place-based media can help a sporting organization like Tennis Canada.
Engagement. Whether it’s at the grass roots level, a local tennis club that’s looking to drive participation and increase its membership, or at a national level where an organization like Tennis Canada is trying to grow the sport of Tennis among our youth, the simple task of connecting and controlling screens inside sporting venues leads directly into the formation of a powerful communications platform for engaging the tennis community at large. All those images and videos that tennis fans and athletes are posting on social media can be directed to screens inside tennis clubs. All those event notices and registration deadlines can be posted to screens, not just in one club, but dozens of clubs, or even neighbouring venues, simultaneously. How about tournament results? Player accolades? Rule changes? Of course. It’s one thing to mail out your paper bulletins….but to engage with today’s connected customer it can certainly help to use a new and highly democratic form of communication like place-based media which not only amplifies the reach of official notices but opens up the discourse, turning passive viewers into active producers of digital content, active participants in a conversation.
Education. If you search Youtube you’ll find that hundreds of sporting organizations are using Youtube videos to inform and educate their audience with instructional videos. But how many of those organizations are actively directing those videos to the places where their core audience tends to congregate? Not enough. Using simple plug & play devices to power screens inside each club, Tennis Canada can now take an instructional video like this one, “How to Fix Your Ball Toss“, and quickly get it in front of all the young students of the game. Watching the video on premise at a Tennis club makes sense. It helps to start a timely conversation in the very place where an instructor or mentor may be on hand, where they can actually try their hand at some new exercises.
Events. Place-based media systems aren’t as complicated as the broadcasting systems of the past. ScreenScape Connect offers the Tennis Community a simple plug & play device for getting any screen connected, and easy-to-use web-based software for quickly creating and editing their content. This simplicity and ease-of-use means it’s easy to setup a screen network and easy to change programming on a timely basis, for a day or for a weekend. That permanent on-premises place-based media network you’ve set up for your Tennis club, which might be used to advance promote an upcoming event, can also be packed up and transferred. It can double as a temporary digital notice board, on location, to brand and to provide logistic support for a specific tournament or sponsor event.
Coordination. An important mandate of a national governing body is to develop close working relationships with its key stakeholders. In this case, an organization like Tennis Canada wants to foster coordination with local tennis clubs, and with regional associations such as the Ontario Tennis Association. Today’s place-based media can help significantly in this area. Individual tennis clubs can operate their own screens and feature their own specialized local programming while, at the same time, they can participate as members of any number of regional or national networks. As a central body, Tennis Canada can provide leadership and coordination through the direct dissemination of content to local tennis clubs. This helps the local and regional bodies with their programming and makes it easy for the entire collective to stay coordinated.
Sponsorship. Sporting organizations depend on the ongoing support of community and corporate sponsorships. Using monetization strategies, sporting organizations can use place-based media to offer their sponsors a new and powerful way to reach their audience. For the sporting organization this creates new opportunities to drive revenue at every level: local, regional, and national. Because individual locations can be aggregated into groups, to form large scale networks, it only takes a little bit of coordination by a regional or national body to pool hundreds of screens that collectively can reach an entire regional or national audience. In this case, by inviting hundreds of tennis clubs to join their group, Tennis Canada can add a national place-based media network to the list of marketing vehicles they can offer a major sponsor.
We congratulate Tennis Canada, as well as others like the Ontario Tennis Association, that have come before them, in pioneering this new and exciting initiative – an Internet of screens for the tennis community. We invite all sporting organizations, large and small, to follow suit and discover the power of a simple plug & play device to empower and energize their community.
We’ve just launched our self-serve e-commerce site. Now you can purchase World class hardware by Dell, with leading digital signage software by ScreenScape with a few clicks. Getting started with digital signage has never been easier. Buy your device online today!
Telus does a great job of describing how ScreenScape allows entrepreneurs to use their TVs to advertise their services & create new business income on their blog today. Putting digital signage in reach for any size business. Check it out on the Telus blog.
To succeed in the technology business you need to have good partners. Since being introduced to the Dell Wyse Cloud Connect back in 2013 when it was still called Project Ophelia we have enjoyed a productive and mutually beneficial partnership with the great team at Dell. Dell is known widely as one of the world’s leading computer hardware vendors and as a trusted name in delivering enterprise technology solutions. As much as we love their hardware, having worked with various Dell teams across North America, including the Wyse team in Santa Clara, California, the Cloud Client Computing Group in Round Rock, the Dell Canada team here in Canada, and many others along the way, I can honestly say it’s the people of Dell and their commitment to this solution that have been the most impressive aspect of the partnership.
Thank you Dell for being a great partner! The right technology solution for digital signage requires a happy marriage of hardware and software and we’re glad that we found you. Thanks for doing such a great job with Cloud Connect. Thanks for embracing our high standards in the areas of security, scalability, and ease-of-use and for working with us to tailor the solution for the needs of the professional digital signage industry.
For those of you discovering us for the first time, Dell Wyse Cloud Connect is a pocket-sized device that plugs into the MHL/HDMI-port of a television or other screen to display digital content in Full HD. Organizations can update, manage and monitor their devices through ScreenScape.com to deliver localized content to specific retail outlets. Non-technical retail store managers can set up the system quickly, easily and affordably to achieve professional-looking, on-screen promotional material in their store that can be changed or updated at the touch of a button.
Murphy’s Pharmacies easily shares health information and increases sales with instore digital signage solution powered by ScreenScape and Wyse Cloud Connect.
When patients get new medical prescriptions at Murphy’s Pharmacies locations, they usually have a brief wait between the time their order is placed and the time it’s filled. But the growing retail pharmacy chain, which has 11 locations in Prince Edward Island, Canada, doesn’t see that as a problem. Instead, the company views it as an opportunity to educate people and promote health and wellness.
The solution delivers digital content to waiting area screens. Murphy’s Pharmacies chose ScreenScape, a leading cloud-based software solution, to distribute digital signage content to screens mounted strategically within a place of business. The ScreenScape solution uses Wyse Cloud Connect, a compact device that is plugged into the HDMI/MHL port of a television or other screen to display content in full HD. Organizations can also update, manage and monitor the solution through the ScreenScape website at ScreenScape.com.
“When we advertise sale products on our in-store screens, people definitely notice and we’ve seen higher sales in those pharmacies.”
Murphy’s Pharmacies initially implemented Wyse Cloud Connect devices in five of its pharmacy locations, displaying point-of-sale marketing content on screens in prescription waiting areas. The company also implemented the solution in two of its walk-in medical clinics, for patients waiting for medical appointments. Another screen powered by ScreenScape and Wyse Cloud Connect is featured in the organization’s multipurpose community center. Now, patients waiting for prescriptions or appointments can view the latest healthcare news, advertisements for products on sale in the front of the pharmacy, and information on local charities and upcoming wellness events.