Dell Wyse Cloud Connect Delivering Results as Digital Signage Media Player

Dell logoTo succeed in the technology business you need to have good partners. Since being introduced to the Dell Wyse Cloud Connect back in 2013 when it was still called Project Ophelia we have enjoyed a productive and mutually beneficial partnership with the great team at Dell. Dell is known widely as one of the world’s leading computer hardware vendors and as a trusted name in delivering enterprise technology solutions. As much as we love their hardware, having worked with various Dell teams across North America, including the Wyse team in Santa Clara, California, the Cloud Client Computing Group in Round Rock, the Dell Canada team here in Canada, and many others along the way, I can honestly say it’s the people of Dell and their commitment to this solution that have been the most impressive aspect of the partnership.

Today Dell Canada released a statement about their partnership with ScreenScape. It profiles our joint solution, which we call ScreenScape Connect, and highlights two leading customers; Source for Sports and Murphy’s Pharmacies. My favorite line in the entire article is: “[This innovative technology] makes the management of digital signage easy and cost-effective for businesses of all sizes, allowing them to reduce deployment costs while addressing the need for secure tamper-proof hardware and software.” That pretty much sums it up right there.

Thank you Dell for being a great partner! The right technology solution for digital signage requires a happy marriage of hardware and software and we’re glad that we found you. Thanks for doing such a great job with Cloud Connect. Thanks for embracing our high standards in the areas of security, scalability, and ease-of-use and for working with us to tailor the solution for the needs of the professional digital signage industry.


For those of you discovering us for the first time, Dell Wyse Cloud Connect is a pocket-sized device that plugs into the MHL/HDMI-port of a television or other screen to display digital content in Full HD. Organizations can update, manage and monitor their devices through to deliver localized content to specific retail outlets. Non-technical retail store managers can set up the system quickly, easily and affordably to achieve professional-looking, on-screen promotional material in their store that can be changed or updated at the touch of a button.

Read the full Dell announcement here.

Case Studies

Read a Dell Case Study about Murphy’s Pharmacies or Source for Sports.

Solution Brief

For a general overview download this Solution Brief.

Dell Case Study – Murphy’s Pharmacies

Prescription for success

Murphy’s Pharmacies easily shares health information and increases sales with instore digital signage solution powered by ScreenScape and Wyse Cloud Connect.

When patients get new medical prescriptions at Murphy’s Pharmacies locations, they usually have a brief wait between the time their order is placed and the time it’s filled. But the growing retail pharmacy chain, which has 11 locations in Prince Edward Island, Canada, doesn’t see that as a problem. Instead, the company views it as an opportunity to educate people and promote health and wellness.

The solution delivers digital content to waiting area screens. Murphy’s Pharmacies chose ScreenScape, a leading cloud-based software solution, to distribute digital signage content to screens mounted strategically within a place of business. The ScreenScape solution uses Wyse Cloud Connect, a compact device that is plugged into the HDMI/MHL port of a television or other screen to display content in full HD. Organizations can also update, manage and monitor the solution through the ScreenScape website at

“When we advertise sale products on our in-store screens, people definitely notice and we’ve seen higher sales in those pharmacies.”

- Heather Maclean, Sales & Marketing Manager, Murphy’s Pharmacies

Read more about the Dell Case Study here.

Murphy’s Pharmacies initially implemented Wyse Cloud Connect devices in five of its pharmacy locations, displaying point-of-sale marketing content on screens in prescription waiting areas. The company also implemented the solution in two of its walk-in medical clinics, for patients waiting for medical appointments. Another screen powered by ScreenScape and Wyse Cloud Connect is featured in the organization’s multipurpose community center. Now, patients waiting for prescriptions or appointments can view the latest healthcare news, advertisements for products on sale in the front of the pharmacy, and information on local charities and upcoming wellness events.

CBC and ScreenScape team up to offer digital content services for your place of business

Like most Canadians I know, the team here at ScreenScape grew up watching and listening to the CBC. From Radio-Canada, to award winning news journalism, to highly rated sports broadcasts, and an obvious dedication and commitment to local communities right across the country, there are no shortage of reasons to love the CBC.

CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is also a leader in reaching Canadians on new platforms and they’ve proven that again today in announcing an exciting new partnership with ScreenScape. Premium CBC video news content will soon be available on ScreenScape!

In 2014 we worked hard to make it easier and more cost-effective for you to connect any screen to the ScreenScape platform. Ease of content management is top of mind to start off 2015. Today we are announcing an exciting new partnership with the CBC that promises to make it easier and more cost-effective to fill your ScreenScape playlist with a variety of engaging and informative video feeds from the very best in the business.

Professionally curated news video works very well inside a place of business – a store front, a show room, a lobby, lounge, or waiting room – providing engaging news video to complement a playlist that otherwise is full of your own onsite promotions.

Two levels of programming

This new joint offering will see ScreenScape offer its members two levels of CBC programming. A standard package will supply daily videos of news, sports and arts & entertainment content. A comprehensive package will supply these standard offerings along with a list of more specialized options such as business news, technology news, health news, and a variety of granular, localized content. Both packages will offer content in French and in English.

The partnership is groundbreaking for the CBC as it opens a new distribution channel for their digital content services and represents another step in their transition from a traditional broadcaster to a progressive new media company.

It’s also a coming of age story, not just for one technology vendor, but for an industry as a whole. Canada’s national broadcaster has watched with interest as a new technology arena called place-based media has started turning TV screens outside the home into location-specific media channels. Place-based media has already been growing steadily in popularity recently as a new generation of technology arrived that makes it easier and more cost-effective for more businesses to participate.

features_howitworksIn the fall of 2014 we launched ScreenScape Connect, a new plug-and-play device and supporting software platform, that turns any TV into a connected digital sign. ScreenScape supplies the device, with no upfront cost, on an extended subscription thus reducing both the cost and the complexity of operating a digital signage network. The device simply plugs into the HDMI port of the TV and connects via wifi to the Internet. Once online it can be updated, monitored and managed over the Internet using

Introducing ScreenScape Connect, hosted by Mark Binns

Here’s a very quick primer for any business looking to engage audiences inside a place of business.

ScreenScape Connect is the name of a new device-oriented solution developed by ScreenScape in partnership with Dell that turns any TV into a dynamic digital sign. By dramatically lowering the costs and the complexity around the technology ScreenScape Connect has made digital signage easy for businesses of any size, on any budget.

Learn more about ScreenScape Connect, or get started today.

Telus announces IoT Marketplace featuring ScreenScape Connect

logosLeading Canadian telecommunications provider TELUS announced today it is helping businesses accelerate their adoption of Internet of Things (IoT) technology with the launch of the TELUS IoT Marketplace – an online space offering turn-key IoT solutions from cutting-edge innovators and industry-leading technology companies.

We’re happy to announce today that ScreenScape is participating as a launch partner and ScreenScape Connect is one of the featured solutions now available through the marketplace. A subscription to ScreenScape Connect includes a smart plug & play device that turns any TV into dynamic digital sign and access to ScreenScape’s powerful content management software. ScreenScape Connect is available for purchase through the new IoT Marketplace. Contact your local Telus representative to learn more.

“IoT technology has tremendous potential to make Canadians businesses more productive and profitable, but amidst the hype and predictions it can be challenging to know where to start,” said Shawn Sanderson, TELUS’ vice-president of Internet of Things. “With the TELUS IoT Marketplace, we’ve carefully selected some of the most innovative IoT technology on the market and packaged it as ready-to-implement solutions; making it easier for businesses to take advantage of this game-changing technology.”

Read the full press release here.

Dell Case Study – Source for Sports

A plug-and-play win in digital signage

Source For Sports helps stores across Canada deliver an easily deployed, customizable digital signage solution powered by ScreenScape and Dell Wyse Cloud Connect.

“Each one of our stores is independently owned by people that live, work and play in the local community,” says Paul La Vigne, the company’s director of marketing. “Every store is unique.” While that uniqueness is a strength for the company, it can also be a big challenge when it comes to deploying corporate marketing or sales initiatives across all 156 stores. “Our stores are not cookie-cutter layouts, so it can be difficult for us to drive marketing messages down to the local level,” La Vigne says.

The organization decided to address the issue a few years ago by introducing their store owners to a digital sign solution from ScreenScape Networks, a company that provides an online service for delivering marketing content to in-store screens. But adoption was neither rapid nor widespread, because the solution required each Source For Sports owner to purchase, set up and manage a television connected to a computer. “The cost was part of it,” says La Vigne. “It was challenging for the stores to purchase a stand-alone computer and a TV, and then hook it all up. And as far as management was concerned, it was overwhelming for a small local store. Our store owners are retailers, not technical specialists.”

Company searches for an easy-to deploy solution

Plug-and-play device transforms in-store displays Source For Sports re engaged with ScreenScape after learning about Wyse Cloud Connect, and a new collaboration between ScreenScape and Dell to optimize the device for digital signage applications. Wyse Cloud Connect is a pocket-size device that plugs into the back of any television or display screen with an HDMI port. The device essentially turns any TV into a digital sign with full HD-display capabilities, and it can be updated, managed and monitored over the internet via ScreenScape software, through

“We looked at a few other solutions, but they weren’t as cost-effective and not nearly as easy to use as Wyse Cloud Connect,” says La Vigne. “And the fact that a large, well-respected brand like Dell was part of this made our decision that much easier.”

Read more about the Dell Case Study here.

With the Wyse Cloud Connect device, Source For Sports store managers can easily transform smart TVs into digital signs in their stores, providing streaming content such as information about sales on sports equipment and local community events. Currently, 50 Source For Sports stores are using the solution, with the remaining stores slated to have the devices in the near future.

Join ScreenScape at Dell World 2014

We are looking forward to being a special guest at this year’s Dell World, which goes November 3-5th in Austin.
For more than a year now engineers from ScreenScape and Dell Wyse have collaborated to develop ScreenScape Connect, the first stick-sized smart device for digital signage. Dell World gives us a chance to demonstrate the solution to Dell customers from across the globe.

If you are able to make it to Texas next month you will have a wonderful opportunity to see ScreenScape Connect up close at one of the best User Forums on the planet. ScreenScape will have a strong presence and we encourage you to make plans to join us. Here are some of the ways we’ll be participating.

Hands-on Lab (HOL3)

ScreenScape will be co-presenting, along with those on Dell’s Cloud Client Computing team, as part of the Hands-on-lab 3 (HOL3) session on the topic Innovations in Cloud Client Computing. This session will repeat itself five times over two days, Wednesday, November 4th and Thursday, November 5th. Refer to your Dell World program for exact places and times.

Solutions Showcase

ScreenScape will be joining Dell in ongoing live demonstrations of ScreenScape Connect all day Wednesday and Thursday in the Solutions Showcase, aka the expo or exhibit hall.

Dell Canada Events

There are a number of great networking events we plan to hit up over the course of the week and we hope to see you. If you are trying to track us down there is one event where you’re sure to find us and that is the Dell Canada Welcome Reception, November 4, 2014, 3pm to 5pm at the Red Room Lounge.

Want to meet up? Drop us a line

If you would like to make special arrangements to meet with us in person please email us at screenscape at screenscape dot net to set up an appointment.

Discover ScreenScape Connect!

Thanks for your interest in ScreenScape and Dell. Think of ScreenScape Connect as a happy marriage of software from ScreenScape (Smart Player for Android) and commercial-grade hardware from Dell (Wyse Cloud Connect), a plug & play solution that has been designed from the ground up for a single purpose – to quickly connect any TV to the ScreenScape network and turn it into a simple yet versatile digital sign. See you at Dell World!

Learn more.


Case Study: Guelph Public Library

Guelph Public Library embraces ScreenScape to modernize their library.

Established in 1883, the Guelph Public Library (GPL) is the oldest free public library in Ontario, Canada. It provides a broad range of services for people of all ages and backgrounds, many of whom would otherwise not have access to these valuable resources. Its balanced and diverse collection in a variety of formats enriches, educates, and entertains.

GPL benefits the entire community and surrounding areas by providing lifelong learning opportunities and affording all of its members the freedom to read, learn, and discover. The Guelph Public Library is the most widely used recreational space and community facility in Guelph serving customers at the Main library plus at 5 branches
and a bookmobile. What follows is a recently published case study (also available in PDF).ScreenScape display: Guelph Public Library

Live Display: See what’s playing on one of their screens right now.

In what place or places are your screens?

The screens are located at main checkout areas within each library location as well as in high traffic areas. Currently, we are running 9 screens across 6 library locations throughout the city of Guelph.

What kind of messaging is generally on the screens?

We keep our displays entertaining with photos from our archival database to endorse local history marketing and promotional campaigns such as “GPL…your other best friend!” We also have upcoming events, community news, service additions and/or enhancements, website promotions such as our Robert Munsch portal, holidays and hours of operation.

What are the main benefits you are seeing from using place-based media?

We know we have a 30 second “window” to sell the library product to our customers while they are waiting to have their materials checked out. ScreenScape is the perfect fit for this communication! It helps to modernize the library with cleaner, more appealing advertising – this is not your grandma’s library!

ScreenScape also reduces the clutter of printed materials leading to better customer service and allows us to customize the information to specific customers and library locations while also permitting us to place the exact same message in all library locations at once. Our communication is improved with timely information and we find ScreenScape a great bang for our marketing bucks.

What do you like about ScreenScape as a technology?

The best is that it’s easy to use, very efficient and reliable. Another perk is that it encourages community partnerships, and we can oversee content of all locations from any internet connected computer. The customizable templates make it easy to create content and this allows us to send a positive message about technology and libraries.

How was the experience of working with ScreenScape?

It has been very professional and a positive experience working with ScreenScape. The installation and start-up process was quick. The strong customer service team there has an excellent response time to any questions we have.

What are your future plans for place-based media?

We will continue to increase community partnerships and the sharing of information with our customers. We would love a library specific portal for the sharing of library specific designs and ideas.

Case Study: Guelph Public Library

Download a print-friendly version here: Guelph Public Library.

Case Study: Summer Water Sports

Summer Water Sports uses ScreenScape for promotion and entertainment.

Summer Water Sports has established itself as Canada’s biggest and best water sports company. They’ve taken in excess of one million people water skiing and performed over 600 professional water ski and stunt shows for countless spectators.

Summer Water Sports is the only company in Canada that provides water ski and wakeboard schools as well as full service waterfront operations combined with the attraction of professional water sports shows.

Geordie Newlands started working for Summer Water Sports in 2001, and worked his way to the top. He purchased the company in 2006 and has remained the director. What follows is a recently published case study (also available in PDF).ScreenScape display: Summer Water Sports

Live Display: See what’s playing on one of their screens right now.

In what place or places are your screens?

Our screen is located in our Marina which is right on the water. The screen runs continuously in a high traffic location on the wall right behind the employee/cash out desk. We also take the screen to trade shows that we are involved with because this is a very easy way for us to engage with visitors by having our images and information running, even if we are not at our booth.

What kind of messaging is generally on the screens?

The weather and our Twitter feed always run on the screen, then the main part of the screen is a loop of our YouTube videos, our pictures, and details about the services we provide.

What are the main benefits you are seeing from using place-based media?

ScreenScape is an easy and affordable way to market to our customers through “wowing” them with our pictures and videos and then having the information right there for them as well. The screen helps keep customers entertained and happy if they have to wait for service in the Marina while at the same time giving them information.

What do you like about ScreenScape as a technology?

It’s very user friendly and very easy to keep undated. We change around our photos frequently to keep the screen looking fresh. It is also really great to be able to have the weather and Twitter feed running continuously, without us having to manage it.

How was the experience of working with ScreenScape?

ScreenScape has a great customer service department. If there is ever a problem someone is able to give us as much help and time as needed to resolve the issue.

What are your future plans for place-based media?

We would love to involve more of our partners and sell advertising to them on our screen. We would like to add more screens based on the ability to increase the number of our partners to join.

Case Study: Summer Water Sports

Download a print-friendly version here: Summer Water Sports.