Case Study: College of DuPage

College of Dupage has 10 buildings and 42 screens across campus to engage students and faculty.

College of DuPage (COD) is a two-year community college in Glen Ellyn, Illinois. Each semester approximately 28,000 students attend College of DuPage.

Their 66,000 square foot Homeland Security Education Center is the first facility of its kind in the Midwest.

Peggy McCarthy, Information Center Specialist with the Planning and Emerging Technology Department at COD, shares the College’s ScreenScape experience here. What follows is a recently published case study (also available in PDF).
 
College of DuPage ScreenScape display


Live Display: See what’s playing on one of College of DuPage screens right now.

In what place or places are your screens?

College of DuPage has a total of forty-two screens across 10 buildings on the main campus in addition to 3 regional sites. Most of the displays are located in high traffic areas such as student lounges and other gathering places to get maximum visibility for our messages.

What kind of messaging is generally on the screens?

The messages on our screens are primarily for informing our student population. We use our screens to bring students’ attention to noteworthy items such as campus events, closings, club events, student elections, advising sessions, sport events, student financial aid information, menus, student activities and community news.

What are the main benefits you are seeing from using place-based media?

By using ScreenScape screens to publish our news and events, students are more aware of opportunities that were previously only published on our website or student paper. College information appears at all locations to keep students informed of campus events, club news, and registration dates.

What do you like about ScreenScape as a technology?

ScreenScape is easy to use and the professional looking templates help catch the students’ attention.

How was the experience of working with ScreenScape?

Customer service has always been excellent.

What are your future plans for place-based media?

We are always expanding our use of digital signage! Our arts center was recently renovated and is increasing the number of screens from one screen to eight.
Case Study: College of DuPage

Download a print-friendly version here: College of DuPage Case Study.

Case Study: Marble Mountain Resort

Marble Mountain Resort embraces technology to inform customers.

Marble Mountain Resort is located on Newfoundland’s west coast in the foothills of the Appalachian Mountain Range.

As Marble Mountain Resort’s Marketing Communications Manager, Kristyn Titford is the contact person for all media and advertising inquiries and is responsible for their execution. She also manages all Marble Mountain Resort’s social media portals and website content management. What follows is a recently published case study (also available in PDF).
 
Marble Mountain ScreenScape display

In what place or places are your screens?

We are currently operating three screens at our resort in three of our highest traffic areas: our lift ticket counter, rental and repair shop, and in our bar. All are large spaces and get lots of exposure.




What kind of messaging is generally on the screens?

The primary use of our screens is to communicate mountain, chairlift, and trail information, however we do promote upcoming events at our facility as well food and beverage specials on our screens. On the screen in our bar, we play ski and snowboard YouTube videos all day which really creates a relaxing and cool vibe for our guests.
 

What are the main benefits you are seeing from using place-based media?

Improved communication with our guests as well as employees is huge. Our operations change so quickly and often that it can be difficult to let all those affected know as our resort covers a substantial geographic area.

Our ScreenScape Displays help us create a modern and inviting vibe that keeps guests around and attracts people to hang out in our lodge. The screens are also an easy sell for advertising. Revenue generation is always a huge plus!

What do you like about ScreenScape as a technology?

ScreenScape is extremely easy to use. The templates make it so quick and easy to create meaningful and eye catching content. It makes us, as a Resort, look like we’re moving forward and giving back a lot of value to our guests.

How was the experience of working with ScreenScape?

Great! Support has been helpful and quick to respond. Everyone has been very helpful, knowledgeable, and informative. I’ve already recommended Screenscape to a friend!

What are your future plans for place-based media?

We plan to add more screens within a year. Also, we would like to open up our screens for more advertisements and in turn more revenue!
Case Study: Marble Mountain Resort


Download a print-friendly version here: Marble Mountain Resort Case Study.

Case Study: Mennonite Savings and Credit Union

Mennonite Savings and Credit Union uses ScreenScape for consistent marketing across branch locations.

Mennonite Savings and Credit Union (MSCU) is a Mennonite financial cooperative serving communities of faith across Ontario. They provide everyday banking services to over 19,000 members with the “barn-raising” mutual aid traditions of the Waterloo County Mennonite community. MSCU has eight full-service branches and five sub-locations offering a complete range of banking, investment, and loan products.

Frank Chisholm has over 15 years serving in marketing roles for various for-profit and not-for-profit organizations in addition to an educational foundation in communications. As the Director, Marketing for MSCU, Frank is responsible for planning, directing and coordinating marketing, product development, communications, member relations, and business development in support of MSCU’s business strategy and goals. What follows is a recently published case study (also available in PDF).Mennonite Savings and Credit Union ScreenScape display
 

In what place or places are your screens?

MSCU has 9 screens in total. Each of our 8 fullservice branch locations has a ScreenScape Display and our head office has 1 screen. Our branches are located in Aylmer, Elmira, Kitchener, Leamington, Milverton, Mount Forest, New Hamburg, and Waterloo. Our head office is located in Kitchener.



Live Display: See what’s playing on one of Mennonite’s screens right now.


What kind of messaging is generally on the screens?

The messages are primarily marketing or promotional related to our campaigns, programs, and events. We also have slides from some of our community partners who have joined ScreenScape as content providers. Using the ScreenScape Community to share content has been greatly received by our key partners.
 

What are the main benefits you are seeing from using place-based media?

Place-based media allows us to use ‘new media’, namely video, to convey content that would otherwise be static. It also allows us a very flexible channel addition to our previous media mix.

What do you like about ScreenScape as a technology?

It’s easy to use, intuitive, flexible, and supports community partnerships. ScreenScape is seamless, and very supportive.

We continue to develop video and static content for our screens and hope to soon include other interactive or live feed content of interest to our visitors such as commodity prices and statistics on how our solar panels are performing.
Case Study: Mennonite Savings and Credit Union


Download a print-friendly version here: Mennonite Savings and Credit Union Case Study.

Case Study: Oilstop Drive Thru Oil Change

Oilstop provides its customers with drive-thru full service oil changes and other automotive services in California, Arizona, Oregon, and New Mexico. What follows are a few select excerpts from a recently published case study (also available in PDF).Oilstop ScreenScape display
 

Oilstop TV

We have placed ScreenScape powered screens in every service bay, in most of our stores on the driver’s side, approximately 3 feet from each vehicle. We will adding 6 or so new stores in 2014, and most, if not all stores, will have 3 service bays and therefore 3 screens per store. Counting car washes and detail stores, which also have mounted screens, we are currently controlling content on over 40 screens.



Live Display: See what’s playing on one of Oilstop’s screens right now.


Educate, entertain and lessen wait times

“Messaging can be broken down into 3+ areas: (1) Education – for example, why servicing one’s vehicle is important; what does an automatic transmission service involve; Oilstop offers free top-offs, etc. (2) Entertainment – quizzes, famous quotes, Oilstop TV commercials, etc. (3) Wait times – To make the service wait less noticeable/to help pass the time. Utilizing RSS world news feeds, local news and all other content engage our guests.” – Gary Woo, Director, Marketing & Franchising, Oilstop Inc.

 

First rate support

“The measure of any online technology service company is the level support that’s available. Does someone pick up the phone? Does someone get right back to you following an emailed question? Is the help effective and efficient? How these things are handled can be and often is a deal killer. The staff at Screenscape, however, is first rate, attentive, thorough and willing to go the extra mile to satisfy our concerns.”

Future Plans

“We’ll add screens to new stores as we grow. If we add more car washes to our company’s mix, we’ll probably place more emphasis on screens and content in these venues. Oilstop TV was and is based on Disney TV. The level of quality, diversity of content, and with the goal of making one’s wait for a ride less painful, Disney TV is a superb role model. Without the services of ScreenScape, we would not have been able to make Oilstop TV viable.”
Case Study: Oilstop


Read the full version of the Oilstop case study here.

Smart Player upgrade will bring new Control

If you’re an early riser, lately you may have noticed increased activity on the Smart Player front. What’s it all about?


Automatic upgrades

For the last few weeks, the ScreenScape engineering team has been getting up in the wee hours of the morning to push out a step-by-step upgrade to our Smart Player architecture. When the early mornings are said and done, we’ll be delivering our members a new feature set called ‘Platinum Control‘.

Note: If you’ve already installed Smart Player, the new upgrades are automatic; no action required. If you haven’t installed Smart Player yet, what are you waiting for?


What is ‘Platinum Control’?

Screenshot_143

If you are one of the unsung heroes of digital signage, a network administrator, you’re going to love this. ‘Platinum Control‘ is the name of a new and distinct set of add-on features set to arrive very soon. Platinum Control helps ScreenScape members to visualize and remotely control the devices that make up their digital signage network. For a glimpse of the new features in action be sure to check out the video at the end of this post.

Using Platinum Control members of ScreenScape can get a better handle on what’s happening with their network.

For example, Platinum Control users will see when media players are connected, what hardware and software they have installed, what content they have downloaded, how much memory and CPU they are using, and how much bandwidth they’re consuming.



Screenshot_150

Perhaps most importantly, Platinum Control users will also be able to perform long distance actions, like:

  • remote reboot,
  • bandwidth throttling,
  • playlist restart,
  • send remote screenshots,

and more!

The advantages of Platinum Control are clear: better control means better uptime and fewer costly site visits by expensive technicians. This means more time can be spent engaging your audience and less time is wasted in troubleshooting the hardware in your network. In this way Platinum Control practically pays for itself.


Will I need Smart Player to get Control?

Yes. Platinum Control only works in conjunction with Smart Player. If you don’t have Smart Player installed, you don’t have Platinum Control. Smart Player is the application installed on each device. It runs the digital sign, downloads and stores content, monitors the health of the device, and relays commands to the device such as ‘Reboot’.

To learn more about Smart Player and how to install it, go here.


Will I have Platinum Control if I use the Browser player?

Screenshot_6

No. As a platform for web applications, the browser is not powerful enough to support the remote monitoring and remote actions that come with Platinum Control.

You can only have Platinum Control if you have Smart Player.


When is it coming?

The final touches are still being applied, but it’s close. Expect to see more about the new Platinum Control features by the end of April.


Who will have access to Platinum Control?

Fully fledged ScreenScape Platinum members will automatically gain access to the full functionality of Platinum Control.

All other members will have basic access by default, and can get full access by upgrading their account.

Video Demonstration



Contact us at ScreenScape to find out more.

Case Study: Richardson Pioneer

Richardson International is Canada’s largest agribusiness and is recognized as a global leader in agriculture and food processing. Richardson Pioneer Ag Business Centres are located across Western Canada – Manitoba, Saskatchewan, Alberta and British Columbia – where for over 100 years our farmer customers market and deliver their grain and oilseeds and purchase their seed, fertilizer and crop protection products. Blair Swarbrick, Manager, Marketing for Richardson Pioneer Limited shares their ScreenScape experience. What follows are a few select excerpts from a recently published case study (also available in PDF).Richardson Pioneer ScreenScape display
 

90 screens across 85 locations

Currently we are running 90 ScreenScape screens across our network of 85 locations. The screens are located in the main office area of our Ag Business Centres in highly visible and high traffic areas. Two screens have also been placed in our Winnipeg Head Office cafeteria where one has been utilized as a menu board and the other to provide Richardson corporate updates to staff as well of what is going on across the company.



Live Display: See what’s playing on one of Richardson’s screens right now.


Site Specific

“ScreenScape gives us the ability to provide Regional or site specific messages. We use ScreenScape to display upcoming Richardson Pioneer deadline dates, industry updates, market summaries, and general agriculture information. Every week we update the content on our screens from our crop input suppliers as well as adding updates for customers and staff to see information on their products, programs and deadlines that they each have throughout the year.” – Blair Swarbrick, Marketing Manager, Richardson Pioneer

 

Timely Industry Information

“Our digital display provides better communication and customer service by showing timely industry information and updates. We use our screens to provide deadline date and program reminders to growers and staff that will help to lift sales for certain products. This gave us the ability to get growers thinking about products and services offered by Richardson Pioneer at times when they may be thinking about other tasks. ScreenScape Digital Signage helped us reduce clutter of printed marketing materials by placing that content on the monitors.”

Ease of Use

“ScreenScape’s web-based application is very simple to use and provides us with flexible options. I can control and update content from my office or wherever I am as long as I have a working Internet connection. The easy to customize templates to fit every need.”
Case Study: Richardson Pioneer


Read the full version of the Richardson Pioneer case study here.

A chat with Mark Sambrooke
ScreenScape’s Chief Product Officer

Learn a little more about ScreenScape through the eyes of Mark Sambrooke, ScreenScape’s Chief Product Officer.


1. Tell us a little about yourself and your professional background

sambrooke

Mark: I started out as a Mathematics student who was lucky enough to graduate at just the right time. In 1997 the first Internet tech boom was in full swing, and I moved down to Silicon Valley to throw my hat in the ring. My time there was spent with SAP AG as a developer and technical product manager, and later with Salesforce.com. I was a participant in the Bay Area culture, the tech industry and the boom-bust-boom cycle they generate. It was a fantastic post-graduate education, both in tech and in business. 10 years in to my career in California it was time to move back to my roots in Atlantic Canada, where I joined ScreenScape.



2. Tell us a little about your role at ScreenScape

Mark: I run Product at ScreenScape, so my job is to make sure we’re building the right things at the right time. My day to day role is to be the connective tissue between our customers, engineering, sales, marketing, support and management. I help define and prioritize the ideas generated by those groups, contribute my own ideas, and meanwhile keep an eye on the market, technology trends, and the competition.



3. What is it that interests you in place-based media

Mark: In Permaculture there is this interesting concept called the “edge effect”, where you observe more diversity in regions where the edges of adjacent systems meet (like the edge of a stream, or the edge of a meadow). The edge boundaries shift over time, and you find unique things in them that are specially adapted to work in multiple systems. For me, those are the types of places to look for in the tech industry. Place-based media sits on the edge of commerce, media, marketing, geo-location and the Internet of Things. It’s a rewarding area: conditions change quickly, there’s always something new presenting itself, and there’s plenty of opportunity if you stay curious.



4. What do you see as ScreenScape’s key differentiators

Mark: When ScreenScape looks at the world we see the interconnections between venues. That might mean how venues share a general location (the same Main St.), what they sell (brands), how they sell it (distribution), or who they sell it to (audience). That lens lets us create versatile solutions that your “standard” digital signage company isn’t equipped for, and it helps us stand out in a crowded marketplace.



5. Tell us about something you’re working on lately that is important to ScreenScape’s future and might be interest to our readers

Mark: We believe that your first experience in digital signage should be summed up as “take off the shrink wrap, plug it in and turn it on”. It may seem far fetched, but there’s a lot happening right now on the hardware front towards making that a reality. The boom in smartphones and tablets is spilling over into how media players are designed and manufactured. The trend is smaller, less expensive and more powerful. Meanwhile the software is getting much more powerful – tasks that used to need a full fledged professional can now be done by a relative amateur. ScreenScape is investing a lot of time and engineering muscle into taking advantage of these trends.



6. What does the future of place-based media hold in your opinion, Where do you see place-based media going over the next five years?

Mark: There’s a huge market out there, but getting started has had too much friction. There’s been too many steps, too techy, and it’s been too expensive to catch fire with your average venue operator. That’s changing, and it’s changing fast.

2014 Pricing

If you’ve been paying attention…you’ll notice that our new look website also features updated pricing for 2014.

Membership costs you nothing if you are a content member and rather than operating your own display you simply want to create and share content with the Community. It’s free. So why not check it out and start sharing your promotional message with Venues in the ScreenScape Community!

Now, suppose you or your retail partner has real estate and they want to put up one or more screens. If you have one location and you want to run only one playlist, a subscription to ScreenScape is valued at $20 per month for a Venue membership.

If you are a network operator, a retail chain, or any organization with a need to communicate with people across multiple locations…you need a ScreenScape Group License which is valued at $60 per location per month. This includes the $20 per location Venue subscription, so if you happen to be working with retail partners who already have a subscription to ScreenScape it’s actually $40 per location for the Group Account alone – with its powerful mass content curation and distribution capabilities.

Here again are those monthly subscription fees at a glance.

2014-pricing

 

Did you know?

We also offer the following premium services which have been designed especially with the needs of professional network operators in mind.

  1. 3rd-party Content Distribution.  If you want to turn your Group from a private network into a public exchange where you as the Group Administrator can re-distribute the content authored & shared by 3rd-party members of the ScreenScape Community….indeed we can do that for you!  This can save thousands in the area of content management alone!

  2. Private Branding.  Looking for a customized solution that features your brand above ScreenScape?  If you’d like to see your logo on the login page, and throughout the content creation, editing and publishing process, we can offer you ScreenScape for Groups, Platinum!  This allows you to create your own private portal for place-based media and gives you more control over the entire process.

  3. Professional Services.  ScreenScape can help you with your project’s particular needs so don’t hesitate to ask!  The range of professional services we typically offer includes custom template development, as well as turn key project management that includes the sourcing and installation of the physical equipment needed to create and manage a digital signage network.  Here’s one such program.

ScreenScape.com gets a new look for 2014

To start the new year off right we’ve released a new version of our website at screenscape.com!

Using less text the new site features behind-the-scenes videos by us, the people who make ScreenScape, and better explains how ScreenScape works for content members, for Venues, and for Groups.

As before the landing page features some of our many customer success stories, and a sampling of the prominent brands that are using ScreenScape for effective place-based marketing.

Stay tuned for more enhancements and watch for some VERY exciting customer announcements this year!

A new kind of digital marketing channel is emerging…

It’s exciting to see how place-based media is creating new ways to engage customers at the point-of-sale across not one or two but hundreds, even thousands of venues. A new kind of digital marketing channel is emerging that is partly physical, partly virtual and it allows not just retail stores, but suppliers, industry partners, and community partners of all kinds to tap in to a large scale yet very targeted marketing process.

Here’s another video in our “meet the team” series….with Mark, Mark and Lorrie providing some interesting perspectives on how ScreenScape is creating a new marketing landscape.