Introducing ScreenScape Connect, hosted by Mark Binns

Here’s a very quick primer for any business looking to engage audiences inside a place of business.

ScreenScape Connect is the name of a new device-oriented solution developed by ScreenScape in partnership with Dell that turns any TV into a dynamic digital sign. By dramatically lowering the costs and the complexity around the technology ScreenScape Connect has made digital signage easy for businesses of any size, on any budget.

Learn more about ScreenScape Connect, or get started today.

ScreenScape Connect – live event

What’s new at ScreenScape? Introducing ScreenScape Connect.

ScreenScape Connect is the result of a happy marriage of software from ScreenScape and commercial-grade hardware from Dell that together have been optimized from the ground up for a single purpose – to quickly connect your screen to the ScreenScape network and turn it into a simple yet versatile digital sign. Register now for the live 30 minute event, hosted by our VP, Sales & Marketing – Mark Binns, and get any questions answered you might have about ScreenScape Connect.

ScreenScape Connect

You can register even if you can not attend and we will send you the link to the recorded video. Please feel free to forward this invitation to a colleague or someone you know who may like to attend.

December 17
1PM EST
Register

Dell Case Study – Source for Sports

A plug-and-play win in digital signage

Source For Sports helps stores across Canada deliver an easily deployed, customizable digital signage solution powered by ScreenScape and Dell Wyse Cloud Connect. “Each one of our stores is independently owned by people that live, work and play in the local community,” says Paul La Vigne, the company’s director of marketing. “Every store is unique.” While that uniqueness is a strength for the company, it can also be a big challenge when it comes to deploying corporate marketing or sales initiatives across all 156 stores. “Our stores are not cookie-cutter layouts, so it can be difficult for us to drive marketing messages down to the local level,” La Vigne says. The organization decided to address the issue a few years ago by introducing their store owners to a digital sign solution from ScreenScape Networks, a company that provides an online service for delivering marketing content to in-store screens. But adoption was neither rapid nor widespread, because the solution required each Source For Sports owner to purchase, set up and manage a television connected to a computer. “The cost was part of it,” says La Vigne. “It was challenging for the stores to purchase a stand-alone computer and a TV, and then hook it all up. And as far as management was concerned, it was overwhelming for a small local store. Our store owners are retailers, not technical specialists.”

Company searches for an easy-to deploy solution

Plug-and-play device transforms in-store displays Source For Sports re engaged with ScreenScape after learning about Wyse Cloud Connect, and a new collaboration between ScreenScape and Dell to optimize the device for digital signage applications. Wyse Cloud Connect is a pocket-size device that plugs into the back of any television or display screen with an HDMI port. The device essentially turns any TV into a digital sign with full HD-display capabilities, and it can be updated, managed and monitored over the internet via ScreenScape software, through ScreenScape.com.

“We looked at a few other solutions, but they weren’t as cost-effective and not nearly as easy to use as Wyse Cloud Connect,” says La Vigne. “And the fact that a large, well-respected brand like Dell was part of this made our decision that much easier.”

Read more about the Dell Case Study here.

With the Wyse Cloud Connect device, Source For Sports store managers can easily transform smart TVs into digital signs in their stores, providing streaming content such as information about sales on sports equipment and local community events. Currently, 50 Source For Sports stores are using the solution, with the remaining stores slated to have the devices in the near future.

Open online event: Discover ScreenScape Connect

ScreenScape Connect brings Plug and Play to Digital Signage

Here’s your invitation to join Jordan Chandler on Wednesday October 15, 2014 at 2 pm Eastern for a live web event about ScreenScape and how you can quickly and easily create a stunning digital display using ScreenScape Connect.

This 30 minute presentation is an introduction to ScreenScape Connect, an exciting new initiative from ScreenScape. Jordan will help you learn how to leverage ScreenScape to increase revenue at your place of business and beyond.

Even if you are unable to attend the live event, please feel free to register to receive the recorded version. This event is now over.

ScreenScape University with Kevin Dwyer



Watch and learn as ScreenScape President and CSO, Kevin Dwyer, explains how businesses collaborate using ScreenScape.

Using real world examples Kevin illustrates how Venues can share content with one another, how Groups aggregate Venues to form networks for large scale place-based marketing, and how Content Memberships are used to onboard suppliers and community partners so they too can participate in the process.

The three membership types give shape and structure to the ScreenScape eco-system, allowing industry partners to play their natural role in the retail marketing process.

Do yourself a favour and listen closely. No one explains it better than Kevin!

ScreenScape live demonstration

5 Ways to Lift Sales using ScreenScape:

Join us for a live demonstration of ScreenScape. Here’s your invitation to join Jordan Chandler, on Wednesday July 9th, 2014 at 2 pm Eastern for a live web event about ScreenScape and how you can quickly and easily create a stunning digital display. This 20 minute presentation will take a glance at some real life examples of organizations using ScreenScape. Jordan will help you learn how to leverage ScreenScape to increase revenue at your place of business and beyond.

This event is now over.

Case Study: Guelph Public Library

Guelph Public Library embraces ScreenScape to modernize their library.

Established in 1883, the Guelph Public Library (GPL) is the oldest free public library in Ontario, Canada. It provides a broad range of services for people of all ages and backgrounds, many of whom would otherwise not have access to these valuable resources. Its balanced and diverse collection in a variety of formats enriches, educates, and entertains.

GPL benefits the entire community and surrounding areas by providing lifelong learning opportunities and affording all of its members the freedom to read, learn, and discover. The Guelph Public Library is the most widely used recreational space and community facility in Guelph serving customers at the Main library plus at 5 branches
and a bookmobile. What follows is a recently published case study (also available in PDF).ScreenScape display: Guelph Public Library
 

Live Display: See what’s playing on one of their screens right now.

In what place or places are your screens?

The screens are located at main checkout areas within each library location as well as in high traffic areas. Currently, we are running 9 screens across 6 library locations throughout the city of Guelph.

What kind of messaging is generally on the screens?

We keep our displays entertaining with photos from our archival database to endorse local history marketing and promotional campaigns such as “GPL…your other best friend!” We also have upcoming events, community news, service additions and/or enhancements, website promotions such as our Robert Munsch portal, holidays and hours of operation.

What are the main benefits you are seeing from using place-based media?

We know we have a 30 second “window” to sell the library product to our customers while they are waiting to have their materials checked out. ScreenScape is the perfect fit for this communication! It helps to modernize the library with cleaner, more appealing advertising – this is not your grandma’s library!

ScreenScape also reduces the clutter of printed materials leading to better customer service and allows us to customize the information to specific customers and library locations while also permitting us to place the exact same message in all library locations at once. Our communication is improved with timely information and we find ScreenScape a great bang for our marketing bucks.

What do you like about ScreenScape as a technology?

The best is that it’s easy to use, very efficient and reliable. Another perk is that it encourages community partnerships, and we can oversee content of all locations from any internet connected computer. The customizable templates make it easy to create content and this allows us to send a positive message about technology and libraries.

How was the experience of working with ScreenScape?

It has been very professional and a positive experience working with ScreenScape. The installation and start-up process was quick. The strong customer service team there has an excellent response time to any questions we have.

What are your future plans for place-based media?

We will continue to increase community partnerships and the sharing of information with our customers. We would love a library specific portal for the sharing of library specific designs and ideas.

Case Study: Guelph Public Library


Download a print-friendly version here: Guelph Public Library.

Case Study: Summer Water Sports

Summer Water Sports uses ScreenScape for promotion and entertainment.

Summer Water Sports has established itself as Canada’s biggest and best water sports company. They’ve taken in excess of one million people water skiing and performed over 600 professional water ski and stunt shows for countless spectators.

Summer Water Sports is the only company in Canada that provides water ski and wakeboard schools as well as full service waterfront operations combined with the attraction of professional water sports shows.

Geordie Newlands started working for Summer Water Sports in 2001, and worked his way to the top. He purchased the company in 2006 and has remained the director. What follows is a recently published case study (also available in PDF).ScreenScape display: Summer Water Sports
 

Live Display: See what’s playing on one of their screens right now.

In what place or places are your screens?

Our screen is located in our Marina which is right on the water. The screen runs continuously in a high traffic location on the wall right behind the employee/cash out desk. We also take the screen to trade shows that we are involved with because this is a very easy way for us to engage with visitors by having our images and information running, even if we are not at our booth.

What kind of messaging is generally on the screens?

The weather and our Twitter feed always run on the screen, then the main part of the screen is a loop of our YouTube videos, our pictures, and details about the services we provide.

What are the main benefits you are seeing from using place-based media?

ScreenScape is an easy and affordable way to market to our customers through “wowing” them with our pictures and videos and then having the information right there for them as well. The screen helps keep customers entertained and happy if they have to wait for service in the Marina while at the same time giving them information.

What do you like about ScreenScape as a technology?

It’s very user friendly and very easy to keep undated. We change around our photos frequently to keep the screen looking fresh. It is also really great to be able to have the weather and Twitter feed running continuously, without us having to manage it.

How was the experience of working with ScreenScape?

ScreenScape has a great customer service department. If there is ever a problem someone is able to give us as much help and time as needed to resolve the issue.

What are your future plans for place-based media?

We would love to involve more of our partners and sell advertising to them on our screen. We would like to add more screens based on the ability to increase the number of our partners to join.

Case Study: Summer Water Sports


Download a print-friendly version here: Summer Water Sports.

Case Study: PEI Libraries

Libraries across Prince Edward Island are connected with ScreenScape to showcase 2014 celebrations.

The PEI Public Library Service provides an efficient and effective public library service to meet the needs of Islanders for information, education, and recreation through the provision of access to library resources regardless of geographic location.

Grace Dawson, Branch and Community Services Librarian with the PEI Public Library Service, shares her ScreenScape experience here. What follows is a recently published case study (also available in PDF).ScreenScape display: PEI Libraries
 

Live Display: See what’s playing on one of their screens right now.

In what place or places are your screens?

We are currently running one screen in each of the following 8 locations: Confederation Centre Public Library, Cornwall Public Library, Stratford Public Library, Kensington Heritage Library, Montague Rotary Library, Summerside Rotary Library Public Archives Office and Bibliothèque publique Dr.-J.-Edmond-Arsenault.

What kind of messaging is generally on the screens?

The content on our screens is primarily promotions and local events. We are currently advertising special events relating to PEI 2014 in addition to PEI Public Library Service programs and resources. We also publish material from the Public Archive.

What are the main benefits you are seeing from using place-based media?

Using ScreenScape in our libraries has greatly improved outreach. It allows us to advertise our many services and resources to the public in a more effective and engaging manner.

What do you like about ScreenScape as a technology?

It’s so user friendly! The software is straightforward to learn and use, allowing us to create content quickly and easily.

How was the experience of working with ScreenScape?

Very impressive. It’s easy to contact Support staff and they have consistently responded to our questions in a timely manner. Other ScreenScape staff we have dealt with have been great with following up on any issues as well.

What are your future plans for place-based media?

Our plan is to continue to operate screens in our selected sites to promote Library and Public Archives resources and services to our visitors.

Case Study: PEI Libraries


Download a print-friendly version here: PEI Libraries.

Case Study: Township of North Dumfries

Township of North Dumfries connects with visitors inside the Community Centre.

The history of North Dumfries is closely tied to that of the old City of Galt, now part of the City of Cambridge, Ontario. Galt was founded on the east bank of the Grand River by Absalom Shade on behalf of William Dickson of Niagara (Dickson was originally from Dumfries in Scotland). This new Town was located in the heart of Dumfries Township in the Gore District.

Ayr Farmers Mutual Insurance Company Arena in the new state-of-the-art North Dumfries Community Complex on Greenfield Road hosts a variety of events and activities for the community. What follows is a recently published case study (also available in PDF).ScreenScape display: Township of North Dumfries
 

Live Display: See what’s playing on one of their screens right now.

In what place or places are your screens?

All 3 are located at the North Dumfries Community Complex, that includes a rink, community hall, various meeting spaces and a health centre. We currently have 3 screens operational in our facility; outside our Café Area, in the entrance hallway to the change rooms and outside our information booth.

What kind of messaging is generally on the screens?

Currently there are promotions, news, weather, studies, town meeting reminders, and recreation activities, etc. In the café area we can also promote products for sale. Messages are from the Township and are based around communicating with our visitors at the Community Centre.

What are the main benefits you are seeing from using place-based media?

Sales are better, communication is great, and the displays are creating areas where people gather.

What do you like about ScreenScape as a technology?

It’s very user friendly and very easy to keep undated. We change around our photos frequently to keep the screen looking fresh. It is also really great to be able to have the weather and Twitter feed running continuously, without us having to manage it.

How was the experience of working with ScreenScape?

ScreenScape is very professional and easy to learn. This helped us get our screens up and running quickly as the content was easy to create.

What are your future plans for place-based media?

Any time I’ve had an issue or a question, which is not very often, someone is always there to help me.

Case Study: Township of North Dumfries


Download a print-friendly version here: Township of North Dumfries.